Waldo - Ashleigh Hinde
Startup to Storefront
English - August 23, 2022 14:00 - 31 minutes - 48.9 MB - ★★★★★ - 92 ratingsEntrepreneurship Business Education How To entrepreneurship diegotorrespalma entrepreneur howibuiltthis natalyacappellini nickconrad startuptostorefront Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The eyes are the second most complex organ in the body, beaten only by the brain. Thus, it’s no surprise that eye care - specifically daily contact lenses - are expensive. In this, Waldo recognized an opportunity to disrupt the eye care industry. Waldo helps consumers “refocus” by:
Saving them money by removing the added distribution costs and
Adding B-12 to reduce dryness by up to 30%
In short, this means consumers get great contacts, without paying over-the-top prices. Listen in as we talk with Ashleigh Hinde, the founder of Waldo, about:
How a little white lie led her to start Waldo
Why it’s important to talk with your customers like you’re sitting around a dinner table
How they Partnered with Walmart to become the first exclusive retailer to offer Waldo
And before you ask us where’s Waldo, I think it’s better if we just roll the episode.