Today we sit down with Seth Cohen, the President/co-founder of Sweetfin. Sweetfin is a healthful, chef-driven, California-inspired poke concept that uses local produce, sustainable fish, and innovative ingredients. In 2015, Sweetfin was created with the goal of providing healthy, nutritious and flavorful bowls and a more approachable way for diners to enjoy sushi. Our fine-casual restaurant concept takes all the familiar flavors of sushi and puts them in an easy to eat, portable, customizable, and affordable bowl.


Sweetfin is centered in their β€œPole to Bowl” ethos which means that in sourcing they aim to use the highest-quality and most sustainable raw fish they can find while still maintaining a reasonable price point. Approaching 20 locations today we speak to Seth about:

🐟 Pitching investors on a fast-casual restaurant before fast-casual was popular

🐟 When a huge investor dinner turned into a near-dire medical emergency

🐟 Why supermarket sushi sales are the litmus test for the overall health of the industry