Love Good Fats - Suzie Yorke

Today’s guest is Suzie Yorke, founder of the snack brand Love Good Fats. As the name implies, the brand is centered around bucking the notion that all fats are bad. This notion began back in the 1960’s, when the sugar industry paid scientists to fudge their studies on the correlation between sugar and heart disease. Those scientists took their money and instead pointed the finger at fat. Suzie admits falling for this charade, and she developed lots of health issues as a result. It was her own research that eventually set her down the right path, allowing for a more nutritious diet with more healthy fats and less sugar. Some might have stopped there. But Suzie—a single mom and at this point in her late 40’s—was driven to shift gears and leave behind a 10-year career as a marketing executive to start her own company. It is through her hard work and perseverance that Love Good Fats can be found in over 14,000 stores today.

Listen in as we cover everything from how she managed her family, her startup, and her training for an Ironman Triathlon all at the same time, why she thinks there are more hurdles to starting a company in Canada as opposed to the US, and why it is never too late in life to switch gears and become your own boss.