Farm Cup Coffee - New Storefront Announced!

Today’s guests are Emerson Haro and Tony Yuan, co-founders of Farm Cup Coffee and co-inhabiters with us in our new space at 7748 Santa Monica Blvd in West Hollywood, CA. Farm Cup and their one-of-a-kind coffee truck Sunny take up the front half, while we record in the space right behind them. So needless to say we all know each other pretty well. In the two years that we’ve been doing this show, no one embodies the spirit of Startup to Storefront more than these guys. Aside from literally going from startup to an actual storefront, they pour their heart and soul into their business and it shows.

Our first conversation with them was episode 17, and we’re thrilled that we could catch up with them again and talk about just how far they’ve come since then. Listen in as we cover everything from how Emerson’s initial drawings for Sunny were completely impractical, how they fought through low customer turnout last year, and they recount the most disastrous pitch meeting imaginable.