Episode 118 - Founder Archetypes - The Creative Founder

Startup Confidential

English - May 15, 2024 07:00 - 10 minutes - 7.27 MB - ★★★★★ - 66 ratings
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Previous Episode: Episode 117 - Founder Archetypes - The Finance Founder

Next Episode: Episode 119 - A Conversation with Samyr Lainé of Freedom Trail Capital - Part One

The majority of CPG founders exhibit this archetypal orientation. They got into this because they're innovators. They're category geeks. Some, even snobs. But the real weakness these folks have to accept and address somehow is that they are NOT business people at heart. And yet it is the professional businessperson (and his/her team) who scales innovations. Not product-obsessed amateurs.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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