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Episode 118 - Founder Archetypes - The Creative Founder

Startup Confidential

English - May 15, 2024 07:00 - 10 minutes - 7.27 MB - ★★★★★ - 66 ratings
Entrepreneurship Business Management cpg food beverage premium natural organic packaged goods management strategy strategic planning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


The majority of CPG founders exhibit this archetypal orientation. They got into this because they're innovators. They're category geeks. Some, even snobs. But the real weakness these folks have to accept and address somehow is that they are NOT business people at heart. And yet it is the professional businessperson (and his/her team) who scales innovations. Not product-obsessed amateurs. 

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