Secrets of a Franchise CEO with Jeremy Morgan

Adam talks to Jeremy Morgan, CEO of WellBiz Brands.  They discuss the secrets to being a successful multi-brand CEO as well as how to run a small business effectively with highly engaged employees.  This leads to exceptional customer experience!  Listen to this episode for some of those great secrets that Jeremy shares.  

Jeremy Morgan is the Chief Executive Officer for WellBiz Brands, Inc, the nation’s premiere franchisor of five beauty and wellness franchise brands: Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®.  With nearly 900 locations, 350,000 members and $600 million of system-wide sales across the portfolio, WellBiz Brands builds profitable businesses by catering to the needs of the affluent female consumer.  

Jeremy began his tenure at WellBiz as the as the CEO for Elements Massage, where he worked diligently to support and build relationships with over 250 Elements Massage franchise owners, a community of 4,000 massage therapists, and over 120,000 members nationally. As a result, he led Elements Massage to achieve its most successful year in performance in 2018, as measured by studio revenue, client growth and customer satisfaction. Due to his open leadership style, he was recognized with a 91% Glassdoor CEO approval rating from the Elements system. 

Previously, Jeremy was a Senior Vice-President of Marketing and Consumer Insights for Smashburger, and the CEO of Tava Kitchen.
In addition to his professional achievements, Jeremy is an active member of the community and supports Colorado Succeeds Board of Advisors, The Denver Boys and Girls Club, The Denver Chamber of Commerce and Duke Alumni Committee Denver, and is a member of the Kellogg Alumni Club of Colorado. Morgan was a member of the Denver Chamber of Commerce 2015 Leadership Denver Class, was recognized by the Denver Business Journal as a member of the 2018 40 Under 40 class of leaders, and is an active member of Young Presidents’ Organization (YPO). 

Main Topics

03:10 How does a CEO divide his time with multiple brands?
06:26 Brands are unique, here is what it takes to run a brand.
09:25 What does customer experience mean to you?
11:49 The number one challenge in a small business!
13:35 Best First Day Ever?
17:05 Can you transfer culture from HQ to the franchisees?
19:53 Best piece of advice

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