Finding a Point of Differentiation with Brad McCallum of RE/MAX First in Calgary, Alberta

On this episode of the Start With A Win podcast, our guest is Brad McCallum of the McCallum Group in RE/MAX First Calgary. Brad started in renovation and design, but he pivoted about three years ago to get his GED and his real estate license and has never looked back. Entering the Calgary real estate industry, which is comprised of more than 5,000 agents, Brad knew immediately that he needed to find a way to differentiate himself in order to generate leads. 

Brad knew that clients expect a high level of service as well as superior value and that he would need high exposure to rise above the other agents in the area. He soon found that publishing video content was the most personal way to connect with prospective clients and gain referrals because of the level of authenticity he was able to provide through this medium. Video provided Brad an avenue for reaching beyond his sphere of influence and to gain followers who became fans, people genuinely excited to work with him who would tell their friends to work with him too. 

When it comes to creating the type of content that is engaging and could help drive business your way, Brad recommends that you document your day. He recommends you practice by recording videos on your phone and then watching them back to see how you need to improve and then post the content, pushing past the fear. Know that you have knowledge that needs to be shared and by publishing video content, you are making personal connections to people who feel like they know you before they ever pick up the phone to give you their business. Brad says that the keys to effective videos are to be, "you times two," when it comes to your excitement level, and to commit to learning one new video skill per week. He also recommends posting good content on multiple platforms: Facebook, YouTube, Instagram, and LinkedIn, but with different focuses and/or captions based on the audiences.

Connect with Brad:

https://calgaryyycrealestate.com/

https://www.facebook.com/brad.mccallum.remax/

https://www.instagram.com/brad.mccallum.remax/?hl=en

https://www.youtube.com/channel/UCvyPq6HwC332dfjW8DPuoKQ

https://ca.linkedin.com/in/brad-mccallum-08a8ab1b

https://podcasts.apple.com/us/podcast/the-bob-brad-show/id1509311462

Connect with Adam:

https://www.startwithawin.com/

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos

https://www.instagram.com/REMAXadamcontos/

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888-581-4430