Elevating People by Creating Workspaces of the Future

As a founder and the CEO of Vari, Jason McCann’s mission is to help companies create environments that elevate people. Jason co-founded VariDesk in 2013, and the brand quickly became synonymous with sit-stand desks. Today, the company name is Vari, and it has grown into a workspace innovation company that provides everything high-growth businesses need to unlock the potential of their workforce. Jason and his leadership have been widely celebrated over the years, including recently being named CEO of the year by CEO Magazine in 2021.

Adam and Jason start the conversation by talking about the origins of VariDesk and the sit-stand desk. Jason developed the product with his co-founder, and they started by listing the desk in Sky Mall Magazine. It quickly became the #1 selling item in Sky Mall’s history! After years of success with the original VariDesk, the company began to expand into other functional workspace products just for their own company. But when people visited their headquarters, most people said, “I want this!” Jason and his team realized it wasn’t just the products, it was the culture that had been created. This prompted them to elevate their vision and push into creating workspaces of the future.

Our bodies were designed to be active, and when we sit down, that’s when our bodies go into recharge mode. Over the last 50-60 years, we made it so easy to sit down, and we removed all of the things that encourage movement. Jason believes that innovation happens when people get to interact and move. So Vari creates “moving workspaces” where walls and seating move, transforming static offices into living, breathing spaces.

When people shifted to working at home when COVID first hit, people were sitting on futons hunched over a laptop. Chiropractors have had record years due to tech neck! So, through COVID, Jason’s focus has been: How do we create healthy, productive workspaces so you can continue to thrive and be at your very best when you need to be?

Considered an essential business, Vari’s team returned to their office in June 2020 due to the ability to have a moveable office that could be transformed into a safe working environment. Over the last 24 months, Vari has transformed over 2,000 offices across the country. 

When it comes to the future of work, Jason believes that flexibility is here to stay. We must continue to embrace change as leaders and adopt the mentality of “innovate or die." The ability to be flexible, moveable and innovative allowed the company to thrive throughout this season.

The company was addressing a pain point. First was back pain, then it was how to buy office furniture. Vari wanted to simplify and sell furniture direct. Today, more than 4 million uses of Vari’s products can be found in 120 countries around the world. And it’s all happened by listening to the customer and doing what’s right. Adam shared a study which found that customers are twice as likely to pay for something that stops pain than something that makes them feel good. 

The two round out the conversation by touching on the importance of leading with empathy, love and grace in this new season of business. Listening as a leader is more important than ever, and we have to put ourselves in our team’s shoes. We have to understand what they’re going through so we can serve them better. That’s what we as leaders have been put on earth to do.

Episode Links:

https://www.vari.com

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