In this week's episode, we have the direct mail expert, Craig Simpson, and we'll talk about the advantages and how one can effectively contact property owners through direct mail. He'll share with us some tips and creative ways of getting the property owners' attention and make them respond.  Plus, insight on building credibility - why it's important when doing direct mail.   


Our guest speaker,  Craig Simpson, is the owner of Simpson Direct, Inc. based out of Bend, Oregon. Since beginning his career in direct marketing over 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions of dollars in revenue for his clients.  


His direct marketing company manages almost 300 different direct mail promotions each year. He works in practically every industry, marketing everything from auto and RV dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, and health & beauty products.  


 Craig’s knowledge of direct marketing techniques has helped him become the nations leading expert in direct mail marketing. He is regularly asked to speak at national events. He is the author of The Direct Mail Solution and The Advertising Solution published by Entrepreneur.  


He is married and has 3 kids.   


To contact Craig, please visit his website at www.Simpson-Direct.com. 


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