Tune in to hear:

- What is the backfire effect and how can you get your prospects to drop their old fund manager without crushing their ego?

- Why is solving an emotional problem with a rational solution rarely effective? How can we encourage behavior change while giving our prospects a chance to save face?

- What is the blemishing effect and how does it relate to the Pratfall effect?

- Why can embracing our shortcomings be so powerful and how can we use this to build trust in sales meetings?

- How do mirror neurons account for the empathy and connection that occurs during storytelling?

- What are the components of an effective story?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

Compliance Code: 0119-OAS-1/17/2024