Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 2)

Standard Deviations with Dr. Daniel Crosby

English - August 03, 2023 04:00 - 44 minutes - 40.7 MB - ★★★★★ - 102 ratings
Education invesment how to invest dr. daniel crosby behavioral finance fintech daniel crosby befi behavioral economics investor psychology investor emotion Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Neil Bage - The Importance of Financial Advisor Self-Care

Next Episode: Sterling Johnson - Working Toward Economic Equity

Tune in to hear:

- Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand?

- What’s the importance of a hook or conflict within a corporate brand story?

- How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue?

- What are some brands that effectively make their customers the hero of their brand story?

- What role does a “villain” play in a brand’s story and is this usually another business (e.g. competitor) or more ideological in nature?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

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