Shabana Siyed - Creating Authentic Content (Live from LA)
Standard Deviations with Dr. Daniel Crosby
English - August 25, 2022 04:00 - 36 minutes - 33.5 MB - ★★★★★ - 102 ratingsEducation invesment how to invest dr. daniel crosby behavioral finance fintech daniel crosby befi behavioral economics investor psychology investor emotion Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tune in to hear:
- A lot of the best content creators in this industry are a bit edgy. How can very large companies create good content when they are almost, by definition, required to not be edgy?
- If your brand wants to be honest about who they are - how do you begin to introspect and have that conversation?
- What’s a potentially interesting brand collaboration for a fintech firm?
- When is it appropriate for a brand to take advantage of a viral trend and when might it make sense for them to sit it out so it doesn’t seem disingenuous?
- What are some foundational best practices for content creation if people want it to really catch on?
- Once someone has “opted in” to your brand, how much should you scale back the advertising and calls-to-action to ensure you don’t alienate them?
- How can we harness all the hardship of the past few years into becoming better people?
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Compliance Code: 1356-OAS-8/1/2022