Jen Clinehens - The Consumer Psychology of the World’s Best Brands

English - May 11, 2023 04:00 - 50 minutes - 45.9 MB - ★★★★★ - 102 ratings
Education invesment how to invest dr. daniel crosby behavioral finance fintech daniel crosby befi behavioral economics investor psychology investor emotion Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Tune in to hear:

- What are some of the psychology principles that Costco gets right as a brand?

- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"

- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s?

- What is the “cocktail party effect” and how can we use it to our advantage?

- What does Nike do particularly well and how do they induce a sense of artificial scarcity?

- How can your average person in a consulting or advice type role leverage this concept of scarcity?

- Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice?

Compliance Code: 0963-OAS-4/5/2023

https://www.linkedin.com/in/jenclinehens

https://www.choicehacking.com