TRP 201: Leveraging Buyer Personas to Better Influence Buying Decisions with Jim Kraus
The Rainmaking Podcast
English - June 06, 2024 08:30 - 22 minutes - ★★★★★ - 16 ratingsCareers Business b2b clientdevelopment lawfirms legal professionalservices rainmaker rainmaking sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
www.theplacementclub.com
Links:
www.Buyerpersonas.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
www.theplacementclub.com
Links:
Learn more about your ad choices. Visit megaphone.fm/adchoices