When defining your ideal client, it’s often helpful to go inwards by developing a coaching methodology that streamlines the process for an earlier version of yourself. 

Welcome to another live coaching episode, where today, Cassandra shares her advice with guest Millie Ashmore, who has just started her coaching business. After a personal struggle with anxiety and addiction, Millie wants to help other woman overcome their anxiety using a three-pillar approach that holistically addresses mind, body, and spirit. In this episode, Millie shares a bit about her journey, her ideal client, and her hero’s journey. She also explains how she stands out in the coaching world, how she addresses her ideal client, and the methodology she uses. Tune in today to find out more about Millie, and how Cassandra helps her to refine her practice!

Key Points From This Episode:

Millie introduces her personal journey with anxiety and addiction and her coaching business.What Millie most feels she needs assistance with now – putting her business first.Who Millie wants to work with – she describes her ideal client, who she has named Sarah.How Millie talks to Sarah via social media and how she has seen her audience grow.Millie’s hero’s journey, starting with her methodology and the outline she uses to help others.The desire Millie has to show Sarah how she stands out, and that she’s serious about helping her.Millie’s program using a three pillar approach combining the mental, physical, and spiritual.

Tweetables:

“As much as I help women with anxiety on a personal level, it can be a struggle in business. It’s a whole different world for me.” — Millie Ashmore [0:03:46]

“Your ideal client is always a former version of you.” — Cassandra Shuck [0:10:01]

“The best part is I get to remove the trial and error [from my story] and just focus on what works.” — Millie Ashmore [0:14:02]

Links Mentioned in Today’s Episode:

Millie Ashmore on Facebook

Cassandra Shuck

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