EP 037: Discovering How to be Different Within Your Own Industry

Scott MacKenzie is a husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, he has applied every aspect of his education and training to lead and influence. He believes in serving and adding value whenever he is called upon. He has led a team onto the NASDAQ Stock Exchange while serving as President of a multi-national terminaling corporation. He says that the purpose that drives him is people. He believes that accomplishments are rungs of a ladder, tasks undertaken are to prove one’s abilities while changing lives and building futures are the destination and the reason we climb.

Scott’s own company, Leaf Services LLC, provides labour for the industrial market. He shares why traditional marketing methods, such as billboards, did not work for his company and how he has used his podcast instead to become an industry educator as well as find more business. His experience of working with new marketing platforms in an industry that is quite old-school and set in its ways is a great lesson for how to bridge the gap between two very different generations in business.

You can get in touch with Scott via his website and social media platforms:

You can get Scott’s free materials here: Industrial Labour Model and Customer-Centric Toolkit

----

Groups to support your aim to take massive action!

Start your day with the right positive affirmations by joining Dan’s The Success Happens Movement Facebook group.

Are you taking massive action in your life? Want to share your success and support others who are also taking massive action? Then join Matt’s Facebook group The 3% Tribe.