Where to now? Sports investment trends into 2021 with Michael Broughton, Acceleration Equity

A leading sports marketing technology and investment expert Michael Broughton is currently Partner at Acceleration Equity, a sports-focused equity investment firm. Previously, Michael led the Technology Strategy for FIFA holding the strategic relationship with the big data and tech companies globally. Additionally, he was responsible for the investment strategy within the organisation and supported the Gaming and eSports group. He joined from Sports Investment Partners (SIP) where he was co-Founder of Europe’s first Sports investment vehicle. Within SIP he led the companies approach to new technologies and disruptive business models to uncover new ways for sports businesses to grow. Prior to starting SIP he spent time with Nolan Partners working with Chairmen and Chief Executives to enhance their executive teams and also in Motorsports where he worked with preeminent sponsors such as Lucky Strike and Diageo manage their sports assets.