EP-22 Bud Light's NFL Team Cans

Bud Light has decided to bring back their popular NFL team cans for the 2016-17 season, much to the delight of football fans everywhere. The cans have the team logo and colors for 27 of the 32 teams, and as Alexander Lambrecht, VP of Bud Lambrecht said, "The can feels like a team jersey you can drink out of."

Brian Cristiano and Rob Cressy dish about how these NFL teams can help us channel our inner sports fan, and whether or not this tactic would get us to drink more Bud Lights. Does this increase brand loyalty or is it just a gimmick? Why aren't more brands getting personal and local with their marketing campaigns?

At the end Brian and Rob give actionable advice on what you can implement into your business from Bud Light's NFL Team Can campaign.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

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