The Olympics may be the pinnacle of athletic achievement, but the lead up to it has been nothing short of a disaster. From the Zika virus to corruption to big time athletes passing on the opportunity to go, the 2016 Summer Games are off to a very rocky start.

Brian Cristiano and Rob Cressy dish about their interest level for The Olympics, the opportunity for marketers, and whether or not brands should be worried about the potential downside of something bad happening. Has the cache worn off or is this just a temporary blip on what will turn out to be another thrilling games?

At the end Brian and Rob give actionable advice on what you can implement into your business from the 2016 Olympic games in Rio.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano - Twitter: @Brian_Cristiano - Snapchat: @brian_cristiano
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:
BOLD Worldwide: http://www.boldworldwide.com
Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

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