EP-08 Why don't Americans like professional cycling?

Built For The Game with Rob Cressy

English - July 26, 2016 12:50 - 12 minutes - 11.4 MB - ★★★★★ - 56 ratings
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Previous Episode: EP-07 Going to the Game vs Watching at Home

Next Episode: EP-09 Snapchat and professional sports teams

Can you name a professional cyclist other than Lance Armstrong? Chances are the answer is no. Why is that? In Europe professional cycling is much bigger, yet somehow that hasn't translated across the pond.

Brian Cristiano and Rob Cressy dish about why Americans don't like professional cycling and what can be done to change that. Brian is a Cat3 competitive cyclist so this topic is near and dear to his heart. What are the incentives for Americans to watch professional cycling? How much have all of the doping scandals negatively effected our perception of the sport? What about the marketing, or a lack there of, geared towards the American sports fan?

At the end Brian and Rob give actionable advice on what you can implemented from professional cycling's marketing failures in your business.

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

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Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

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