EP-07 Going to the Game vs Watching at Home

Built For The Game with Rob Cressy

English - July 25, 2016 19:51 - 11 minutes - 10.6 MB - ★★★★★ - 56 ratings
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Previous Episode: EP-06 Are E-Sports really a sport?

Next Episode: EP-08 Why don't Americans like professional cycling?

Nothing beats going to a live sporting event, right? Not so fast my friend. That used to be the case back in the day but with the increase in size and clarity of TV's, the behind the scenes access and in depth analysis, and the lack of paying $100+ for a ticket and $27 for a beer and a hot dog (among other things), watching a sporting event at home is becoming the preferred way of enjoying sports.

Brian Cristiano and Rob Cressy dish about the shift in sports fan-viewing behavior. Is it worth going to a live sporting event knowing how well the at-home experience has become plus the rising costs of attending a game? From a sports marketing perspective, they discuss which is a better place for brands to market to sports fans. Are they more engaged and open to advertising when at home opposed to at a game?

At the end Brian and Rob give actionable advice for how you can better market to sports fans.

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:
BOLD Worldwide: http://www.boldworldwide.com
Cress Media: http://www.cressmedia.com
Bacon Sports: http://www.baconsports.com

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Cress Media