Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
521 episodes - English - Latest episode: 4 days ago - ★★★★★ - 37 ratingsSean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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Episodes
Stadium connectivity and Fan Experience, Greg Sleigh
June 26, 2024 23:00 - 7 minutes - 6.04 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Greg Sleigh, who was at the ANZ Stadium, and now General Manager, Commercial at Optus Stadium. They discussed connectivity of stadium and how it plays its part in the event experience. Show notes - https://sportsgeekhq.com/podcast/throwback/stadium-connectivity-and-fan-experience-greg-sleigh
Replay – David Michael on Delivering a World-Class Games Experience
June 25, 2024 08:00 - 49 minutes - 39.6 MBSports Geek Replay from SEAT Salt Lake City. Sean Callanan and David Michael from LA28 on Delivering a World-Class Games Experience. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/
Catherine Clark on Vertical Leadership
June 19, 2024 23:00 - 5 minutes - 4.28 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Catherine Clark, who was the CEO of Netball Queensland, and now CEO of Paralympics Australia. They discussed Vertical Leadership and why it’s important. Show notes - https://sportsgeekhq.com/podcast/throwback/catherine-clark-on-vertical-leadership
Creating stadium experiences beyond the game- Eray Saban, ASM Jacksonville
June 18, 2024 08:00 - 39 minutes - 31.5 MBIn this Sports Geek interview with Sean Callanan, Eray Saban from ASM Jacksonville & EverBank Stadium discusses his career across multiple stadiums in Melbourne, Hong Kong & now Jacksonville, he compares the U.S and Australian sports industry, and the impact of drone technology on open-air stadiums. Show notes - https://sportsgeekhq.com/podcast/eray-saban-asm-jacksonville/
Knowing your audience, Peter Holtermann
June 12, 2024 23:00 - 4 minutes - 4.06 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Peter Holtermann. They discussed knowing your audience and why you engaged with them. Show notes - https://sportsgeekhq.com/podcast/throwback/knowing-your-audience-peter-holtermann
NZR+ building a global All-Blacks fan base - Andy Burt, New Zealand Rugby
June 11, 2024 08:00 - 1 hour - 48.2 MBIn this Sports Geek interview with Sean Callanan, Andrew Burt from New Zealand Rugby chats about their NZR+, fan engagement, storytelling, and the significance of YouTube in their content strategy. Show notes - https://sportsgeekhq.com/podcast/andy-burt-new-zealand-rugby/
Funnels of fan acquisition, Ryan Kaveney
June 05, 2024 23:00 - 5 minutes - 4.94 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Ryan Kaveney who was at the GWS Giants and now CFO at Sonder. They discussed funnels of fan acquisition. Show notes - https://sportsgeekhq.com/podcast/throwback/funnels-of-fan-acquisition-ryan-kaveney
Building an experience that drives growth - Kristen Eckhardt, Port Adelaide FC
June 04, 2024 08:00 - 56 minutes - 45.1 MBIn this Sports Geek interview with Sean Callanan, Kristen Eckhardt from Port Adelaide chats about fan growth, brand exposure, community engagement and the Never Tear Us Apart game-day experience. Show notes - https://sportsgeekhq.com/podcast/kristen-eckhardt-port-adelaide-fc/
Importance of community connection, Morgan Todd
May 29, 2024 23:00 - 7 minutes - 5.97 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Morgan Todd from MLSE. They discussed importance of community connection for fans and partners. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-community-connection-morgan-todd
Growing crowds and revenue in ticketing - Michael Johnstone, Hoops Capital
May 28, 2024 08:00 - 53 minutes - 43.2 MBIn this Sports Geek interview with Sean Callanan, Michael Johnstone from Hoops Capital chats about marketing strategies, ticket sales in promoting Sydney Kings & Sydney Flames. Show notes - https://sportsgeekhq.com/podcast/michael-johnstone-hoops-capital/
Melbourne is major events, Damien de Bohun
May 22, 2024 23:00 - 5 minutes - 4.93 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Damien de Bohun who was at Visit Victoria, and now General Manager, Clubs and Facilities at Golf Australia. They discussed what makes Melbourne a successful major sports events city. Show notes - https://sportsgeekhq.com/podcast/throwback/melbourne-is-major-events-damien-de-bohun
Building a winner with competence and warmth - Christine Finnegan, Tasmania JackJumpers
May 21, 2024 08:00 - 39 minutes - 31.6 MBIn this Sports Geek interview with Sean Callanan, Christine Finnegan, CEO of the Tasmania JackJumpers, chats about building a new NBL team for Tasmania and fostering a community to support it. Show notes - https://sportsgeekhq.com/podcast/christine-finnegan-tasmania-jackjumpers
Importance of sponsorship activations, Kim Skildum-Reid
May 17, 2024 00:00 - 8 minutes - 7.36 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Kim Skildum-Reid of Power Sponsorship. They discussed Importance of sponsorship activations. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-sponsorship-activations-kim-skildum-reid
The Science of Hydration - Andrew Perry, PREPD
May 15, 2024 02:00 - 44 minutes - 35.8 MBIn this Sports Geek interview with Sean Callanan, Andrew Perry from PREPD chats about the science of hydration and their mission to revolutionize the hydration market. Show notes - https://sportsgeekhq.com/podcast/andrew-perry-prepd/
Storytelling and creating more hero profiles, Zarah Al-Kudcy
May 08, 2024 23:00 - 4 minutes - 3.74 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Zarah Al-Kudcy, who was at the F1 and now Commercial Director at Chelsea Football Club. They discussed Why F1 will continue to tell the stories and creating more ‘hero profiles’. Show notes - https://sportsgeekhq.com/podcast/throwback/storytelling-and-creating-more-hero-profiles-zarah-al-kudcy
Sports Geek Replay - Richard Clarke on developing content for @Arsenal fans
May 07, 2024 08:00 - 34 minutes - 41.7 MBSports Geek Replay. Sean caught up with Richard Clarke, who was at the Arsenal FC discussing content, social media platforms and much more. Show notes - https://sportsgeekhq.com/podcast/richard-clarke-arsenal/
Importance of keeping the local community engaged in Vegas, Steve Pastorino
May 01, 2024 23:00 - 7 minutes - 6.14 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Steve Pastorino who was at the Las Vegas Lights FC and now Director, Business Development at Blackhawk Network. They discuss the importance of keeping the local community engaged and the early days of Las Vegas transforming into a sports town. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-keeping-the-local-community-engaged-in-vegas-steve-pastorino
Innovation and Evolution in Stadium Experiences - Nick Sautner, Eden Park
April 30, 2024 08:00 - 49 minutes - 39.8 MBIn this Sports Geek interview with Sean Callanan, Nick Sautner from Eden Park discusses the future of stadium experiences, the power of sports partnerships, and innovation in the stadium industry. Show notes - https://sportsgeekhq.com/podcast/nick-sautner-eden-park/
Unique proposition in partnerships, Jeff Reibel
April 24, 2024 23:00 - 5 minutes - 4.61 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Jeff Reibel, CEO of North Queensland Cowboys. They discussed unique proposition in partnerships. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-for-forging-successful-partnerships-jeff-reibel
Taking and creating opportunities - Shelly Wilkes, Orlando Magic
April 23, 2024 08:00 - 1 hour - 49.2 MBIn this Sports Geek interview, Sean Callanan converses with Shelly Wilkes of Orlando Magic. Shelley shares key learnings from her career across strategic sports marketing, game presentation and community engagement. Show notes - https://sportsgeekhq.com/podcast/shelly-wilkes-orlando-magic/
Localising content for international fanbase, Paul Rogers
April 17, 2024 22:00 - 7 minutes - 6.47 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Paul Rogers who was at AS Roma, and now Investment Analyst at Raptor Group. They discussed localising content for international fanbase. Show notes - https://sportsgeekhq.com/podcast/throwback/localising-content-for-international-fanbase-paul-rogers
Adapting to the Changing Fan Demographics - Dean Madders, Gold Coast Titans
April 16, 2024 08:00 - 47 minutes - 38 MBIn this Sports Geek interview, Sean Callanan chats with Dean Madders from Gold Coast Titans. They discuss the changing habits of sports fans, the evolution of sports entertainment, and the importance of data in growing a fan base. Show notes - https://sportsgeekhq.com/podcast/dean-madders-gold-coast-titans/
Technology advancements in Golf, Kevin Bain
April 10, 2024 23:00 - 7 minutes - 5.78 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Kevin Bain, who was at The Open, and now Technical Product Manager at Arsenal F.C. They discussed the challenges of rolling out new technology advancements on golf courses. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-advancements-in-golf-kevin-bain
Amplifying Big Wins - SportNXT panel replay
April 09, 2024 08:00 - 42 minutes - 33.8 MBSportNXT panel replay - Sean moderates a panel with Collingwood’s Nadine Rabah, Netball Australia’s Spencer Retallack and Football Australia’s Peter Filopoulos, recorded at SportNXT on March 19 2024. Show notes - https://sportsgeekhq.com/podcast/amplifying-big-wins-replay/
Brand campaigns and the role of digital, Kevin Kinghorn
April 04, 2024 23:00 - 6 minutes - 5.45 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Kevin Kinghorn who was at the Vancouver Canucks They discussed how brand campaigns have changed and the role that digital plays. Kevin is now EVP & Chief Marketing Officer at the Portland Trail Blazers. Show notes - https://sportsgeekhq.com/podcast/throwback/brand-campaigns-and-the-role-of-digital-kevin-kinghorn
Understanding Your Audience: A Ticketing Perspective - Jen Fusci, Dallas Wings & Panther City Lacrosse
April 04, 2024 02:30 - 53 minutes - 42.8 MBIn this Sports Geek interview with Sean Callanan, Jen Fusci from Panther City Lacrosse Club and Dallas Wings discusses the importance of understanding audiences, digital marketing, and ticket sales strategies. Show notes - https://sportsgeekhq.com/podcast/jen-fusci-dallas-wings/
Evolution of social media, Jessica Ivers
March 27, 2024 21:00 - 5 minutes - 4.56 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Jessica Ivers, who shares her social media insights from Tennis, Jess is now Marketing and Communications at Melbourne Sports Centres. Show notes - https://sportsgeekhq.com/podcast/throwback/evolution-of-social-media-jessica-ivers
Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC
March 27, 2024 07:00 - 59 minutes - 47.4 MBIn the Sports Geek interview, Sean Callanan chats with Mark Jensen from the Western Sydney Wanderers FC. They discuss enhancing marketing strategies to operate in a diverse market, meeting stadium capacity demands to improve fan experience, and taking an innovative approach in connecting with the community. Show notes - https://sportsgeekhq.com/podcast/mark-jensen-western-sydney-wanderers-fc
Impact of the AFLW, Nick Truelson
March 20, 2024 22:00 - 5 minutes - 4.6 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Nick Truelson, who was at Western Bulldogs (now CEO, Melbourne United) when this interview took place. They discussed how AFLW changed the club and engaging with celebrities. Show notes - https://sportsgeekhq.com/podcast/throwback/impact-of-the-aflw-nick-truelson/
SEAT in Las Vegas: Driving Revenue through Technology, Josh Barney
March 19, 2024 07:00 - 36 minutes - 29.1 MBIn this Sports Geek interview, Sean Callanan and Josh Barney, CEO of SEAT, discuss the upcoming SEAT Conference 2024 in Las Vegas, June 23-26, 2024. They delve into the new tracks, the importance of intentionality when implementing technology, and the practical insights attendees can anticipate from the conference. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-2024/
Innovation in the Big Bash, Alistair Dobson
March 13, 2024 21:00 - 6 minutes - 5.49 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Alistair Dobson - General Manager, Big Bash Leagues at Cricket Australia. They discussed why Big Bash continues for new innovations. Show notes - https://sportsgeekhq.com/podcast/throwback/innovation-in-the-big-bash-alistair-dobson
Media, Messi and the MLS Innovation Lab - Chris Schlosser, MLS
March 12, 2024 07:00 - 48 minutes - 39.1 MBIn this interview on Sports Geek, Sean Callanan speaks with Chris Schlosser from Major League Soccer (MLS). They discuss the MLS Innovation Lab, the potential of emerging technologies such as AI and wearables, as well as the impact Messi and pop culture crossovers. Show notes - https://sportsgeekhq.com/podcast/chris-schlosser-mls/
Rolling out stadium tech to support team & fans, Bill Schlough
March 06, 2024 21:00 - 6 minutes - 5.5 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Bill Schlough, Senior Vice President & CIO of San Francisco Giants. They discussed early days in rolling out tech at AT&T Park now Oracle Park. Show notes - https://sportsgeekhq.com/podcast/throwback/rolling-out-stadium-tech-to-support-team-fans-bill-schlough
Developing Commercial Outcomes in Basketball - Andrew Ryan, FIBA Media
March 05, 2024 07:00 - 1 hour - 51.8 MBIn this Sports Geek interview, Sean Callanan and Andrew Ryan from FIBA Media discuss the importance of a digital strategy, revenue generation in sports media, and the upcoming SportNXT conference in Melbourne, set for March 19-21. Show notes - https://sportsgeekhq.com/podcast/andrew-ryan-fiba-media/
NBL and NBA - a hoops partnership that works, Jeremy Loeliger
February 28, 2024 21:00 - 7 minutes - 6.28 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Loeliger, who is now the Commissioner of the National Basketball League. They discuss the successful partnership of NBL and NBA. Show notes - https://sportsgeekhq.com/podcast/throwback/nbl-and-nba-a-hoops-partnership-that-works-jeremy-loeliger
Super Bowl Recap: Kelce, SpongeBob and more Green Hat action
February 27, 2024 07:00 - 36 minutes - 29.6 MBOn this podcast solo by Sean, he discusses his adventures in content creation and capture during the NFL Pro Bowl Games and Super Bowl for @NFLAUNZ. He also dives into their strategies for maximising media coverage, dealing with technical challenges, and the tools they used to ensure a successful event. Show notes - https://sportsgeekhq.com/events/super-bowl-lviii-recap/
How technology continues to change the live experience, Steve Sammartino
February 21, 2024 23:00 - 5 minutes - 4.38 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Steve Sammartino, who is a Futurist & Keynote Speaker. They discuss how technology will change the live experience. Show notes - https://sportsgeekhq.com/podcast/throwback/how-technology-continues-to-change-the-live-experience-steve-sammartino
Growth in F1, Fans & Investors - Anthony Macri, BWT Alpine F1
February 20, 2024 07:00 - 1 hour - 64.5 MBIn this Sports Geek interview with Sean Callanan, Anthony Macri from the BWT Alpine F1 team discusses his unique sports business career spanning the globe across basketball and now Formula 1. Show notes - https://sportsgeekhq.com/podcast/anthony-macri-bwt-alpine-f1/
Data infrastructure is the foundation for your success, Neda Tabatabaie
February 14, 2024 21:00 - 8 minutes - 6.77 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Neda Tabatabaie, who is now Senior Vice President, Business Analytics & Technology at San Jose Sharks. They discussed setting up your data infrastructure as a foundation for your success. Show notes - https://sportsgeekhq.com/podcast/throwback/data-infrastructure-is-the-foundation-for-your-success-neda-tabatabaie
Commercial Success through Fan Engagement - Glenn Critchley, One NZ Warriors
February 13, 2024 07:00 - 52 minutes - 41.9 MBIn this Sports Geek interview with Sean Callanan, Glenn Critchley from the New Zealand Warriors chats about revenue generation, utilizing fan data, and the "Up the Wahs" online phenomenon. Show notes - https://sportsgeekhq.com/podcast/glenn-critchley-one-nz-warriors/
Strategies on developing global fan base, Eric Blankenship
February 07, 2024 21:00 - 8 minutes - 6.69 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Eric Blankenship, who was with the Tampa Bay Lightning when episode 126 was recorded. They discuss strategies for developing a global fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-on-developing-global-fan-base-eric-blankenship
From Youth to Pros: Perfect Game's Impact on the Baseball Pathway, Rob Ponger
February 06, 2024 07:00 - 41 minutes - 33.4 MBIn this Sports Geek interview with Sean Callanan, Rob Ponger from Perfect Game discusses the vision for the future of the organization, incorporating technology into youth baseball, and opening up opportunities for young athletes. Show notes - https://sportsgeekhq.com/podcast/perfect-game-usa-rob-ponger/
Developing a new arena and how to future-proof it, Jay Riola
January 31, 2024 21:00 - 9 minutes - 7.97 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Jay Riola, Executive Vice President of Strategy & Innovation at Orlando Magic. They discussed developing a new arena and how to future-proof it. Show notes - https://sportsgeekhq.com/podcast/throwback/developing-a-new-arena-and-future-proof-it-jay-riola
Leading with Authentic Connections - Jen Watt, North Melbourne FC
January 30, 2024 07:00 - 55 minutes - 44.9 MBIn this Sports Geek interview with Sean Callanan, Jen Watt, CEO of North Melbourne Football Club, discusses the importance of clear values and behaviours in leadership, shifting the lens on measuring success in women's sports and the upcoming SportNXT conference in Melbourne. Show notes - https://sportsgeekhq.com/podcast/jen-watt-north-melbourne-fc/
Seamless integration of digital assets and campaigns, Ben Clink
January 24, 2024 21:00 - 11 minutes - 9.34 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Ben Clink, who is now Head of Customer and Digital at South Sydney Rabbitohs. They discussed the development of a robust process to ensure seamless integration of digital assets and campaigns in sponsorship sales. Show notes - https://sportsgeekhq.com/podcast/throwback/seamless-integration-of-digital-assets-and-campaigns-ben-clink
Community Engagement: Giving Back and Making a Difference - Avan Lee, Hurricanes Rugby
January 23, 2024 07:00 - 45 minutes - 36.1 MBIn this Sports Geek interview with Sean Callanan, Avan Lee, CEO of the Hurricanes Rugby, discusses the importance of community engagement, the development of women's rugby, and the impact of grassroots connections in building a fan base. Show notes - https://sportsgeekhq.com/podcast/avan-lee-hurricanes-rugby/
Diverse Revenue Streams - Catherine Carlson
January 17, 2024 21:00 - 6 minutes - 5.58 MBIn this Sports Geek Throwback episode, Sean Callanan interviews Catherine Carlson, who was at the Philadelphia Eagles when episode 299 was recorded. They discuss the strategy behind revenue growth and the development of new revenue opportunities. Show notes - https://sportsgeekhq.com/podcast/throwback/diverse-revenue-streams-catherine-carlson
The Power of Alignment: Content, Product, and Marketing - Drew Crisp, Liverpool FC
January 16, 2024 07:00 - 48 minutes - 39.1 MBIn this Sports Geek interview with Sean Callanan, Drew Crisp from Liverpool Football Club discusses the challenges of measuring digital engagement, the importance of authentic and long-term partnerships, and the significance of understanding and serving fans. Show notes - https://sportsgeekhq.com/podcast/drew-crisp-liverpool-fc/
Sports Geek Amplify Replay - StatsPerform
January 10, 2024 07:00 - 50 minutes - 40.1 MBIn this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform
Sports Geek Amplify Replay - SponsorCX
January 09, 2024 07:00 - 40 minutes - 32.6 MBIn this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX