SCP 16: The Queen of Creative Process: Shirley Zhang

This is special episode, we have Shirley Zhang, Senior Creative Director for the Atlanta Hawks on the show.  This episode recorded was recorded Live at the MLC Connect 2019 in Atlanta.    I've been a fan of the work that Shirley Zhang’s team has been doing with the Atlanta Hawks for the last year and a half.    I heard Shirley present on the “Power of Process” panel at the MLC Connect 2019. She drops so many highly actionable dimes.  That another great session at the MLC Connect in Atlanta, which is one the largest sports creatives conferences in the nation.   In this episode we cover a lot. Shirley’s philosophy on efficiency of process, the specific tools she and her team use, and he benefits of efficiency for creatives and so much.