SCP 11: Creating Work That Lasts With Super Bowl Logo Designer Derrick Hamilton

We’re switching up things a bit and going on a ride with graphic designer Derrick Hamilton, whom I caught up with at the MLC Connect 2018 in Chicago.  If you aren’t familiar with Derrick Hamilton you certainly know his work. Derrick is the designed super bowl logos for beginning in 2013 which has been seen by millions…make that billions.  Derrick is well-versed storyteller working for iconic brands such as Nickelodeon, the National Football league, and Brooklyn Sports & Entertainment which owns the Brooklyn Nets and works on his own solo project…Clutch Design.  We discuss the impact of the Super bowl logo design on Derrick’s career, how that project came about, and working for Brooklyn Sports & Entertainment.