The science behind the magic of advertising: A live Caffeinated Mornings event

The Woodshed

English - October 16, 2019 08:00 - 38 minutes - 53 MB
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Previous Episode: Jazzvertising – lessons in collaboration

Next Episode: Gayle Troberman, CMO of iHeartMedia — Podcasts, theater of the mind and the 27% of America no one is talking to

Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creative ideas throughout the process. The same methods used by scientists since the 17th century. Join Caffeinated Mornings host Jay Ferracane as he sits with Alex to talk about applying the Scientific Method to creativity, why theoretical physicist are the most creative people on earth and why advertising needs more Einstein-like creatives to ask great questions.

The Woodshed is a CPB Podcast Production.

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Caffeinated Mornings