Gayle Troberman, CMO of iHeartMedia — Podcasts, theater of the mind and the 27% of America no one is talking to
The Woodshed
English - October 29, 2019 08:00 - 39 minutes - 53.9 MBSociety & Culture Business Marketing Science Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the world’s largest audio company which reaches nine out of 10 Americans every month.
Listen as Alex and Gayle talk about the "good ol' days", what annoys Gayle about agencies, and the exploding world of podcasts. Find out what brands are doing wrong with audio, the good and bad of the fractionalized media landscape, and how to engage the 27% of the American workforce that no one is talking with.
The Woodshed is a CPB Podcast Production.