With demographics shrinking and traditional business models evaporating, newspapers across the nation are trying to find ways of staying alive and vibrant. Art Cullen, the Pulitzer Prize-winning editor of the Storm Lake Times in Iowa, is trying a new approach by building the Western Iowa Journalism Foundation to create a tax-deductible mechanism for supporting local journalism. Cullen recently appeared with Simpson's seniors in Multimedia Communication to talk about the new models, and this week's podcast is an edited version of that discussion.