Building Brands That Put Purpose, People And The Planet First - Simon Mainwaring
World Game-Changers
English - August 19, 2020 23:00 - 40 minutes - 36.8 MBBusiness Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Simon Mainwaring is the founder and CEO of We First Branding, a creative consultancy committed to business as a force for good. Simon joins Paul to discuss his positive outlook regarding business, and how it should always be aimed at taking us forward in constructive ways as a society.
KEY TAKEAWAYS
Storytelling has always been the best way of connecting with other people. It connects us on a primal level, and is one of the only tried and tested ancient forms of connection still in use today.
Social media can be put to damaging use, but we must never discount its positive effects. Using it as a force for good should be at the heart of every business strategy.
All of us are an individual, but the real turning point is when individuals decide that the way we should behave and think will be driven by collective wellbeing.
Now is the time for real and meaningful change as a society. We are at the brink of no return, and are in danger of seeing our way of life irrevocably damaged if we do not collectively act.
BEST MOMENTS
‘I was really struggling to figure out why I wasn’t fulfilled by what I was doing’
’Those two words, “Wake Up”, really took on a profundity for me that I didn’t expect’
’There’s a distinction between healthy self-interest and selfishness’
‘COVID has made it very clear to everybody, that on a dime, the world can change'
VALUABLE RESOURCES
Simon Mainwaring - https://simonmainwaring.com
We First Branding - https://www.wefirstbranding.com/about/
Simon Mainwaring LinkedIn - https://www.linkedin.com/in/simonmainwaring/
ABOUT THE GUEST
Simon is a Global Thought Leader, Bestselling Author, and Keynote Speaker. He is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
His book, ‘We First: How brands and consumers use social media to build a better world’, is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes.
Simon is a sought-after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation.
He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia.
Prior to starting We First, Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies.
Contact Simon via: www.SimonMainwaring.com
Alternatively: www.WeFirstBranding.com
ABOUT THE HOST
One thing that’s never been attached to Paul is the label ‘normal’ – something he is totally aware of. He definitely subscribes to being one of those mentioned the iconic ‘Think Different’ Apple commercial narrated by Steve Jobs in 1977:
“Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do!”
Paul has a long and distinguished history of coaching & mentoring – particularly focusing on helping people make the transition from pain to purpose; a journey he has made himself, from the depths of a deep dark existence, to now living a life of happiness and prosperity.
Through this Mastering The Game Of Life podcast, and books he has been involved in – including being a best-selling co-author – Paul also helps others to get their own inspirational messages and stories out into the world; as well as offering support to many charitable organisations, in their development & fund-raising.
“Remember – Mastering The Game Of Life Starts, By Embracing Our Hearts!”
CONTACT METHODS
Tel: +44 (0) 115 7270101
E-mail: [email protected]
Twitter: https://twitter.com/IAMPaulLowe
Facebook: https://www.facebook.com/IamPaulLowe/