SPA Girls Podcast – EP226 – Romance Your Brand with Zoe York

We are delighted to welcome back NYT and USA Today bestselling romance author, Zoe York. Zoe is not only a fabulous writer, but she's a marketing whizz who talks to us today about building a marketable genre fiction series.

We are delighted to welcome back NYT and USA Today bestselling author, Zoe York, to the SPA! Zoe is a busy mom of two young boys and the creator of modern, sexy, small town contemporary romances, a sci-fi romance series and now non-fiction for authors. Since 2013, Zoe has published 56 books, lead numerous workshops both in person and online, and is a fellow podcaster – The SisterCast is where Zoe and her sister Amanda talk about media, marketing, and how awesome it is to be a perfectly average mom.

Today we talk to Zoe about building a marketable genre fiction series as detailed in her first non-fiction book for writers: Romance Your Brand. For first time ever in print, Zoe York breaks down how she plans a series–something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:

high-concept pitches
taglines and blurbs
world building and casts of characters
writing the first book in a series
finding comparable series and covers
how to write towards future marketing
and why ALL OF THE ABOVE should be considered before you write a single word

This episode has fabulous marketing advice from Zoe, so get out your notebook and be ready!

“The truth is, success is found in trial and error. There’s no magic button, and maybe everything I’ve taught you so far might not be quite right for you. I still think it’s worth trying.” ~ Zoe York.