SPA Girls Podcast – EP150 – Should I Prune My Mailing List?

SPA Girls Podcast

English - August 29, 2018 00:36 - 34 minutes - 20.2 MB - ★★★★★ - 89 ratings
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Previous Episode: SPA Girls Podcast – EP149 – Killer Interview with Damon Suede and Geoff Symon

Next Episode: SPA Girls Podcast – EP151 – Interview With Grace Burrowes

The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA - should we be pruning our mailing lists, and if so, how do we go about doing that?
This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be.
This includes everything from when to cull people from your list, how to try to re-engage with people who don't seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.
If you're worried about your list, or thinking you might need to cut some people, hopefully this episode will give you something to help you make the changes you need to make. :)

The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA – should we be pruning our mailing lists, and if so, how do we go about doing that?

This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be.

This includes everything from when to cull people from your list, how to try to re-engage with people who don’t seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.

Some sneaky tips for sexy-ing your subject lines:

use emojis
promise a benefit, surprise or create mystery – goal is to get folk clicking the email to open
leave off the spammy words (GIFT! FREE! BUY MY BOOK!) writing in CAPS, and over-punctuating !!!!!!!
split test subject lines
try seasonal approach – tie into holiday or celebration

If you’re worried about your list, or thinking you might need to cut some people, hopefully this podcast will give you something to help you make the decision you need to make. 🙂

Some of the links we promised:

Spa Girls Podcast Episode #145 – Interview with Newsletter Ninja, Tammi Labrecque

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