The Knockout Punch - Ep. 171

In business, as in boxing, you need to be prepared for anything. Your competitors are always looking for an opportunity to land a knockout blow, and if you're not ready for it, you'll be knocked out of the ring. That's why it's so important to have knockout responses ready to go when potential customers compare you to your competitors. Mike Tyson famously said, "Everyone has a plan until they get punched in the mouth." The same is true in business. You might have the best product or service in the world, but if you can't articulate why it's better than your competitor's, you're going to lose business. So make sure you're always prepared with strong, persuasive arguments that will leave your competition reeling. With knockouts like that, success is sure to follow.