SoTellUs Time
249 episodes - English - Latest episode: 16 days ago - ★★★★ - 10 ratingsSoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
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Episodes
Grow Smarter, Not Harder: Maximize Your Profits Without New Customers
April 09, 2024 15:39 - 11 minutes - 10.9 MBWelcome to today’s episode, where we delve into the often overlooked gold mine that is your existing customer base. Many businesses chase after new customers thinking that’s the primary path to business growth, but what if you could double or even triple your profits without adding a single new customer? Stick around as we unpack the marketing strategies to make this possible, leveraging the customers you already have. The Value of Existing Customers: It’s a common misconception that new ...
Building the Right Business Foundation: A Path to Sustainable Growth
April 02, 2024 08:30 - 18 minutes - 17.2 MBIn today's fast-paced business world, laying the correct foundation for your enterprise is not just a step toward success; it's a necessity for survival. In this comprehensive video, we delve into the critical importance of establishing a solid business foundation and integrating business automation to drive long-term prosperity. Our focus revolves around a fundamental yet often overlooked principle: balancing the pursuit of new customers with the retention of existing ones. Starting a bus...
Balancing Tech & Touch: Why Automation Must Complement, Not Overpower, Personalization
March 26, 2024 08:30 - 16 minutes - 15.3 MBWelcome back to our channel, where we dive deep into the transformative power of technology in business. In our recent podcasts, we've been focusing on a topic that's reshaping industries: automation. Specifically, we've embarked on an exciting journey to rebuild our entire sales pipeline automation in our company. Today, we're thrilled to share our insights on the delicate balance between leveraging automation and maintaining that essential personal touch. Our New Sales Pipeline: We've la...
Through Their Eyes: Viewing Your Business from the Customer's Perspective
March 19, 2024 08:30 - 9 minutes - 8.52 MBWelcome to "Through Their Eyes: Viewing Your Business from the Customer's Perspective," a deep dive into the heart of what makes businesses succeed or fail in today's market: the customer experience (CX). Often, there's a gap between what business owners believe their customer experience to be and the reality from the customer's viewpoint. This discrepancy can emerge from numerous factors such as the natural growth and evolution of the business, changes in operational processes, or the addi...
Mastering Patience: How to Craft Thoughtful Responses in a World of Instant Reactions
March 05, 2024 09:30 - 19 minutes - 17.5 MBIn our fast-paced digital era, where immediacy often trumps thoughtfulness, it's increasingly common to find ourselves reacting impulsively to communications from clients or employees. This knee-jerk reaction, fueled by the instantaneity of emails, texts, and voicemails, can sometimes lead us astray, prompting responses we might later regret. The key to navigating these moments lies in a simple, yet powerful practice: taking a pause. This article delves into practical strategies for temperin...
Recognizing the Value: Embracing The New
February 27, 2024 09:30 - 18 minutes - 16.9 MBIn the fast-paced world of business, it's easy to get caught up in the daily grind, focusing solely on the tasks at hand without pausing to consider the bigger picture. Yet, in doing so, we risk overlooking valuable opportunities that lie just beyond our routine activities. The story of a childcare center serves as a poignant reminder of the importance of recognizing the value of doing something different. At SoTellUs, we had the privilege of working with a childcare center struggling to a...
Effective vs. Efficient: Understanding the Crucial Difference for Business Owners
February 20, 2024 09:30 - 11 minutes - 10.2 MBAs business owners, we often find ourselves juggling multiple tasks, striving to make the most of our resources and time. In this quest for productivity, two terms frequently come into play: effective and efficient. While they may seem interchangeable at first glance, understanding the disparity between them is crucial for optimizing business operations and achieving long-term success. Efficiency, in essence, refers to the ability to accomplish a task or reach a goal with minimal waste, ef...
Harnessing Automation: A Smart Investment for Business Growth
February 13, 2024 09:30 - 13 minutes - 12.1 MBIn today's fast-paced business landscape, staying ahead of the competition requires more than just innovative products or services—it demands efficient and streamlined operations. One avenue of innovation that businesses can invest in to achieve this is automation. Let's delve into why automation is crucial and how it can significantly benefit your business. Efficiency lies at the heart of automation. By implementing automated systems for communication processes, businesses can streamline...
Expectations in Marketing: The Road to Realistic Returns
February 06, 2024 09:30 - 21 minutes - 19.2 MBIn the realm of marketing, setting the right expectations isn't just beneficial; it's essential. Understanding and realistically anticipating your returns is akin to navigating a ship with a reliable compass—you're much less likely to find yourself adrift, waiting for a windfall that will never arrive. This article delves into the critical importance of aligning expectations with actual marketing performance, illustrated through a compelling narrative. The Journey Begins: A Tale of Invest...
Strategically Scaling Your Business: The Importance of Maximizing Before Expanding
January 29, 2024 23:20 - 17 minutes - 15.8 MBIn the relentless pursuit of growth, businesses often leap into expansion without fully maximizing their existing operations. Today, we'll explore why it's crucial to optimize what you currently have before branching out. This approach not only solidifies your foundation but also ensures sustainable growth. Story 1: Expanding Territories Prematurely Imagine a scenario where a business, eager to capture more market share, expands its service area before it's logistically and financially r...
Pulling the Plug: Knowing When to Let Go in Business
January 23, 2024 09:30 - 13 minutes - 12.6 MBIn the bustling business world, we often find ourselves entrenched in routines and relationships that have long lost their purpose or value. It's easy to fall into the trap of doing things just because they've always been done that way, even when they no longer make sense. Today, we delve into the critical decision-making process of when to pull the plug on aspects of business like marketing, habits, or relationships. Examples of Pulling the Plug Sales: Consider a scenario where you've s...
Ethical Business: Putting Clients First for Long-Term Success
January 16, 2024 09:30 - 15 minutes - 13.9 MBIn the realm of business, prioritizing client needs and establishing trust are not just ethical practices but strategic imperatives for sustainable growth. Today's discussion revolves around the significance of putting clients and potential clients first, and how this approach can lead to increased revenue in the long run. Let's delve into the story of Rottem, a case study in ethical business decision-making. Rottem came to us through a referral, seeking our expertise in developing a custo...
Stop Comparing! Embrace Today for a Brighter Tomorrow
January 09, 2024 09:30 - 9 minutes - 8.9 MBIn today's discussion, we delve into the critical topic of why it's imperative to cease comparing the present to the past. The year 2023 echoed with the voices of numerous business owners lamenting over how they compared the year with its predecessors. Common refrains included: "I'm only doing half the business I did in 2022." "I didn't spend a dime on marketing in the previous years." "My marketing expenses this year are skyrocketing compared to last year." While being aware of your f...
Website Superhero!! Part 1: From Web-Zero to Cyber-Hero
December 19, 2023 09:30 - 18 minutes - 17 MBIntroduction: Suit Up for the Web-venture! Welcome to "Website Superhero!" – the podcast series where we don our capes and turn your website from a digital damsel in distress to a caped crusader of clicks! Ready to leap tall competitors in a single bound? Let's fly into the action! Brochure or Lead Gen? The Eternal Web Dilemma! Is your website a sleepy digital brochure, snoozing in a corner, or a lead-gen superhero, flexing its muscles and saving the day one click at a time? It's time ...
From Rejection to Revenue: The Art of Turning 'No' into 'Yes' with Strategic Follow-Ups
December 05, 2023 09:30 - 14 minutes - 13.6 MBIn today's insightful episode, we explore a strategic approach to boost your profits by transforming rejected opportunities into revenue-generating successes. Throughout the business year, encountering countless "No's" from potential clients is inevitable. The question is, what can you do with those who initially turned away? How can you convert these negatives into positives for your bottom line? The key lies in creating and effectively managing a Lost List. Every business, irrespective ...
Balancing Act: Navigating the AI Landscape in Business for Efficiency and Human Connection
November 28, 2023 09:30 - 23 minutes - 21.8 MBIn this episode of SoTellUs Time, we delve into the dynamic realm of Artificial Intelligence (AI) and its profound impact on the business landscape. AI, an acronym for Artificial Intelligence, has become synonymous with cutting-edge technologies like ChatGPT, revolutionizing how businesses operate and manage their workload. ChatGPT, a prime example of AI services, acts as a virtual assistant that can undertake various tasks, such as crafting emails or engaging in web chat conversations. Th...
Just Get Started
November 14, 2023 09:30 - 9 minutes - 8.49 MBIn the fast-paced world of business, the phrase "Just Get Started" holds profound significance. Procrastination often stands as the biggest hurdle on the path to success, and the simple act of initiating your endeavors today can have a transformative impact on your business in the future. The immediacy of action is driven by the dynamic nature of markets. Consumer needs evolve, technologies advance, and competitors innovate. By embracing the "Just Get Started" mindset, you position your bu...
The Limitations of Online Marketing: A Story of ROI and Business Growth
November 07, 2023 09:30 - 11 minutes - 10.3 MBIn today's episode, we're going to explore a story that sheds light on the sometimes misunderstood relationship between online marketing efforts and overall business success. In the age of the internet, where digital marketing reigns supreme, it's easy to assume that a substantial investment in online marketing will inevitably lead to immediate and consistent business growth. However, the story we're about to delve into reveals that the reality is far more nuanced. Meet Our Client, a deter...
Making the Most of the Holidays with Specials and Marketing
October 31, 2023 08:30 - 9 minutes - 8.53 MBAs we celebrate Halloween today, have you seized the opportunity to promote any enticing specials or unleash holiday-specific marketing campaigns? The holiday season offers an ideal pretext to connect with both your loyal customers and potential ones. With Thanksgiving, Black Friday, and Christmas just around the corner, there's a wealth of marketing potential to explore. Let's delve into how to make the most of these holidays, using the example of a pest control company reaching out to its ...
The Art of Follow-Up: Mastering Client Engagement
October 24, 2023 08:30 - 25 minutes - 22.9 MBWelcome back to the SoTellUs Time podcast, your go-to source for valuable business insights. In today's episode, we delve into the often underestimated yet crucial topic of follow-up. Why is follow-up a cornerstone of success, and how can you effectively incorporate it into your business strategies? Let's explore this art and learn how to stand out in the competitive business world. The Significance of Follow-Up: Follow-up is more than just a task; it's a cornerstone for building trust and...
Finish Strong: Tips for a Successful Fourth Quarter
October 10, 2023 08:30 - 9 minutes - 8.56 MBAs we step into the fourth quarter of the year, it's time to gear up and finish strong. This period, though laden with holidays and distractions, presents a golden opportunity to make significant strides in your business. In this article, we'll provide you with three essential tips to help you navigate the challenges and emerge victorious in your year-end endeavors. Tip #1: Know Your Numbers To finish the year on a high note, start by taking a comprehensive look at your business's performa...
Invest in Your Business: A Roadmap to Success
October 03, 2023 08:30 - 20 minutes - 19 MBToday, we're going to explore a fundamental aspect of running a successful business: investing in it. There are numerous ways to invest in your business, and each one plays a vital role in its growth and sustainability. Whether you're a budding entrepreneur or an established business owner, this roadmap will help you navigate the path to success. Invest Capital: Capital injection can fuel your business's growth. Take Elon Musk, for example, who invested his $180 million from PayPal into thr...
Built to Last: 7 Tips for Building a Business with Longevity
September 26, 2023 08:30 - 24 minutes - 22.4 MBIn the fast-paced world of entrepreneurship, where startups bloom and wither like flowers in a spring breeze, the dream is not just to succeed but to build something that stands the test of time. In today's episode, we are going to share seven invaluable tips to help you construct a business that not only survives but thrives for decades to come. 1. Hire the Right People Your business is only as strong as the people who run it. The first and foremost step in building a business for the age...
The Power of Simplicity: Streamlining Company Processes for Success
September 19, 2023 08:30 - 21 minutes - 19.3 MBIn the fast-paced and ever-evolving world of business, the key to success often lies in simplifying processes across various departments, be it marketing, sales, or operations. Today, we will delve into the significance of streamlining your company's processes and share a real-life client experience that highlights the transformative impact of simplification. Complexity can be the silent killer of efficiency within an organization. It can lead to confusion, frustration, and, most important...
LTV: Unlocking Sustainable Business Success
September 12, 2023 08:30 - 15 minutes - 13.8 MBIn today's fiercely competitive business landscape, customer acquisition is a top priority for companies across the globe. However, while gaining new customers is essential, it's equally vital to focus on retaining and nurturing your existing customer base. This is where the concept of Customer Lifetime Value (CLV) comes into play, as it highlights the long-term impact of a customer's relationship with a business. In this article, we will delve into why the Customer Lifetime Value is so cruc...
Take Action
August 29, 2023 08:30 - 11 minutes - 10.5 MBIn the fast-paced realm of business, the desire for perfection can often become a double-edged sword. While aiming for flawless marketing strategies is commendable, there's a fine line between meticulous planning and letting it impede progress. The truth is, sometimes it's more advantageous to take action rather than wait for perfection. This principle, though counterintuitive to some, holds the key to unlocking growth and innovation. The pursuit of perfection in marketing can inadvertentl...
Business or a Hobby
August 22, 2023 08:30 - 13 minutes - 12.7 MBIn the dynamic world of entrepreneurship, the line between a thriving business and an expensive hobby can sometimes be thinner than one might imagine. It's a common scenario – a venture that appears successful on the surface, yet lacks a fundamental understanding of its financial health. This underlines the crucial necessity of knowing your numbers in order to distinguish between a legitimate business and a costly pastime. The catchphrase "know your number" reverberates across the entrepre...
Build to Sell
August 15, 2023 08:30 - 16 minutes - 15.3 MBIn today's fast-paced and dynamic business landscape, the concept of building a business to sell has gained significant traction. While the idea might initially seem counterintuitive, there are compelling reasons to structure your enterprise with an eye towards potential sale, even if selling it isn't part of your immediate plan. This strategic approach can yield numerous benefits that contribute to long-term success and sustainability. Firstly, building a business with the intent to sell ...
Creating an RRP Business for Ultimate Success
August 08, 2023 08:30 - 10 minutes - 9.93 MBIn the dynamic landscape of modern commerce, businesses are often categorized based on their revenue generation models. Two prominent categories emerge: those without a recurring revenue program, and those with a recurring revenue stream derived from a single source. Each model has its own unique advantages and challenges, reflecting the diverse strategies that companies employ to ensure sustained growth and profitability. Type 1: No Recurring Revenue Program Businesses that operate with...
This Too Shall Pass
August 01, 2023 08:30 - 19 minutes - 17.4 MBTroy and his team have witnessed a prevailing sentiment among thousands of businesses - July was nothing short of challenging. As they work with various companies across different industries, they have observed a recurring theme that plagued entrepreneurs and marketers alike: the July slump. This unexpected downturn has led many to react impulsively without thoroughly examining the data, leading to thoughts of canceling marketing efforts prematurely. July is historically a complex month fo...
Close More Sales Immediately
July 25, 2023 08:30 - 15 minutes - 13.8 MBClosing a sale on the very first call might seem like a daunting task, but with the right strategies and mindset, it's entirely achievable. Many business owners and sales representatives often fall into the trap of assuming multiple conversations are necessary to clinch a deal. However, armed with the following five expert tips, you can maximize your chances of closing more sales on that crucial initial call. Prepare Thoroughly: The key to a successful first sales call lies in meticulous pr...
The Power of Communication: Bridging the Gap Between Owners, Sales Teams, and Marketing
July 18, 2023 08:30 - 26 minutes - 24 MBIn this week's episode, we delve into a critical aspect of business success: effective communication between owners, sales teams, and marketing. A well-known adage says, "The right hand doesn't know what the left hand is doing," and unfortunately, this holds true far too often in the business world. As owners, it is essential to recognize the paramount importance of fostering seamless communication and collaboration between these essential departments. The success of any company hinges on ...
Close More Sales Part 7 - Perfect Client
July 11, 2023 08:30 - 8 minutes - 8.09 MBIn the thrilling seventh episode of the multi-series "Close More Sales," we delve into a pivotal strategy that can significantly boost sales: targeting your perfect client. When you align your marketing efforts with the specific needs and preferences of your ideal customer, remarkable outcomes await. Not only does this approach make selling easier, but it also elevates your close rate and empowers your sales team to achieve greater success. Today, we explore the profound impact that targetin...
Close More Sales Part 6 - Get the Lead Qualify Later
June 27, 2023 08:30 - 9 minutes - 9.09 MBIn the dynamic world of sales, the ability to effectively qualify leads is an essential skill that can greatly impact your success. Today, we will explore the best practices for lead qualification, allowing you to uncover the diamonds in the rough within your sales pipeline. The first step in lead qualification is to establish clear criteria and ideal customer profiles. Take the time to define the characteristics, demographics, and behaviors that align with your target market. By having a ...
Close More Sales Part 5 - Don’t Prejudge
June 20, 2023 08:30 - 9 minutes - 8.83 MBIn the world of sales, one of the most detrimental mistakes a salesperson can make is to prejudge a prospect. The act of forming preconceived notions or making assumptions about a potential customer can lead to missed opportunities and lost sales. In today's discussion, we will delve into the reasons why judging prospects is counterproductive, emphasizing the importance of qualifying leads instead. Furthermore, we will provide insights into how you can effectively identify the true gems amon...
Close More Sales Part 4 - Sell The Benefits
June 13, 2023 08:30 - 9 minutes - 8.23 MBOne of the most common mistakes made by salespeople is the tendency to focus on anything but the benefits that matter to the prospect. In today's discussion, we will shed light on what you should prioritize in your sales pitch to maximize your chances of success. By honing in on the prospect's needs and emphasizing the value they stand to gain, you can craft a compelling message that resonates and drives sales. First and foremost, it is crucial to understand the specific needs and pain poi...
Close More Sales Part 3 - Wimps
June 06, 2023 08:30 - 10 minutes - 9.77 MBIn the third episode of the captivating multi-series "Close More Sales," we delve into a critical aspect of the sales profession: the reluctance of many salespeople to ask for the sale. It's an issue that plagues numerous individuals in this field, and one that demands our attention and understanding. While several authors have penned books on the "art of soft sales," it is imperative to consider their credibility and real-world experience in the sales arena. In fact, many of these authors m...
Close More Sales Part 2 - Sales Tools
May 30, 2023 08:30 - 14 minutes - 13.2 MBIn the second part of our Close More Sales series, we delve into the crucial aspect of equipping your sales team with the tools they need to close more sales. In today's competitive business landscape, arming your sales force with the right resources can make all the difference in achieving success. First and foremost, it is essential to provide your sales team with a robust customer relationship management (CRM) system. A CRM system allows your team to efficiently manage and track custome...
Close More Sales - Part 1
May 23, 2023 08:30 - 11 minutes - 10.4 MBToday, we are embarking on an exciting multi-part series aimed at equipping you with the necessary tools to close more sales. In this first installment, we will delve into the fundamental concept of believing in your product or service and how it can significantly impact your sales success. Belief is a powerful force that permeates every aspect of our lives. When it comes to sales, having unwavering faith in your offering is crucial. Your level of conviction directly influences your abilit...
Elevator Pitch Secrets For Business Success
May 16, 2023 08:30 - 15 minutes - 14.3 MBIn today's fast-paced world, time is a precious commodity. Whether you are a budding entrepreneur, a job seeker, or a professional looking to make a lasting impression, the ability to effectively communicate your ideas and value proposition in a concise and compelling manner has never been more critical. This is where the elevator pitch comes into play—a brief, well-crafted message that captures attention and leaves a lasting impact in the span of a short elevator ride. An elevator pitch i...
Secrets To Mastering Lead Management: How To Grow Your Business Now
May 09, 2023 08:30 - 26 minutes - 23.8 MBIn today's fast-paced business environment, effective lead management is a critical aspect of successful sales and marketing operations. A Customer Relationship Management (CRM) system can help you manage leads efficiently and effectively, ensuring that potential customers move through the sales funnel to become paying customers. When it comes to lead management, the first step is to have a system in place to capture leads effectively. This can be achieved by integrating your website and o...
The Key To Business SUCCESS? Customer Management!
April 27, 2023 20:22 - 17 minutes - 16.4 MBRunning a business can be a challenging task, especially when it comes to managing your customer relationships effectively. In today's world, customers are the backbone of any successful business, and maintaining a healthy relationship with them is crucial for long-term success. One of the most effective tools available to businesses today for managing customer relationships is a Customer Relationship Management (CRM) system. However, a question that we often hear from business owners is "Do...
Reputation: How To Build A Legacy And Leave A Lasting Impact
April 11, 2023 08:30 - 7 minutes - 6.75 MBWhether you're an entrepreneur or working for someone else, you are building a legacy every day. This legacy is a combination of your personal and professional life, and it has the power to impact the success of your business. However, many people fail to realize that their clients play a crucial role in creating and controlling this legacy. Your legacy is the sum of all the things you do, the way you do them, and the impact they have on the people around you. It's the impression you leave...
Honesty: How To Succeed In Business Without Being A Jerk
April 04, 2023 08:30 - 18 minutes - 17.3 MBHonesty is an essential component of a successful business. A business that operates with honesty and transparency in all its dealings with stakeholders is more likely to gain the trust and loyalty of its employees and clients. Honesty is not only a moral obligation but also a strategic advantage that pays dividends in the long run. One of the core values of a successful business is honesty. This means being truthful to oneself, one's employees, and clients. Honesty is the foundation of a ...
Why Failure is the Secret to Success in Business
March 28, 2023 08:30 - 18 minutes - 17.1 MBIn our society, failure is often stigmatized as a negative outcome that should be avoided at all costs. However, as many successful entrepreneurs have proven, failure can actually be a valuable learning opportunity. Moreover, sharing your failures with your customers can be an effective selling strategy that can build trust and authenticity. When you openly discuss your failures with your customers, you show that you are willing to be transparent and vulnerable. This can humanize your bran...
The Science of Influence: How To Get Employees and Customers to Do What You Want
March 14, 2023 09:30 - 15 minutes - 14.2 MBInfluence is a powerful tool that can be used to achieve desired outcomes, whether it is to persuade employees to take on new initiatives or to convince customers to purchase products or services. However, influencing others is not as simple as giving orders or making demands. It requires an understanding of human psychology and behavior, as well as the ability to use various techniques to motivate and persuade others. Here are some key principles and strategies for harnessing the science of...
The Accounting Expert: How To Succeed In Business
February 21, 2023 09:30 - 15 minutes - 14.1 MBHaving the right accountant is essential to the success of any business. A good accountant can provide a range of services that can help a business owner make informed decisions, manage their finances effectively, and ensure compliance with tax and regulatory requirements. Here are some key reasons why having the right accountant is so important in business: Financial management and planning: A good accountant can help a business owner to manage their finances more effectively, by providing...
The True Cost of Success: What Nobody Tells You
February 07, 2023 09:30 - 17 minutes - 16.2 MBA referral program is a marketing strategy that incentivizes current customers to recommend your business to their friends, family, and colleagues. This type of word-of-mouth marketing is powerful because it comes from a trusted source, making it more likely for the recipient to take action. Creating a successful referral program for your business can be simple and cost-effective, yet yield significant results. Here are some tips for creating a referral program that will bring in new custo...
The Lost Art of Communication: Business Success Secrets
January 31, 2023 09:30 - 17 minutes - 15.6 MBCommunication is a crucial aspect of any successful business. Whether it is between employees, managers, customers, or stakeholders, effective communication ensures that everyone is on the same page and working towards a common goal. In today's fast-paced and competitive business environment, organizations need to be able to communicate efficiently and effectively in order to stay ahead of the curve. One of the main reasons why communication is so important in business is because it helps ...
Why We Fail
January 24, 2023 09:30 - 11 minutes - 10.5 MBNew year's resolutions for businesses are often set with the best of intentions, but many entrepreneurs and managers find themselves failing to achieve their goals by the time February rolls around. There are several reasons why this may be the case. One of the biggest reasons for this failure is that many people set unrealistic goals for themselves and their businesses. New year's resolutions are often based on a desire to make big changes quickly, but this can be hard to achieve in the r...