Mastering B2B Global Content Marketing

Sophisticated Marketers Podcast by LinkedIn

English - January 12, 2017 00:43 - 45 minutes - 63 MB - ★★★★ - 44 ratings
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Previous Episode: Relevance, resilance & creativity with Twisted Sister's Jay Jay French Part 2

Next Episode: Reinventing Yourself with James Altucher

Vice President of Marketing Integration at Schneider Electric Giuseppe Caltabiano joins the podcast to discuss how he uses the Big Rock content and turkey slices approach to content for driving real ROI, and how to master a cross-regional global content marketing strategy.