Mark Schaeffer on Authenticity, Content Shock 2.0, and Hard Truths for Digital Marketers

Sophisticated Marketers Podcast by LinkedIn

English - March 12, 2018 22:25 - 1 hour - 86.3 MB - ★★★★ - 44 ratings
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Best-selling author, celebrated keynote speaker, and one of my favorite writers on the planet Mark Schaeffer joins the podcast to discuss hard truths for digital marketers, why authenticity is the most over used and abused word on the social web, the importance of personal branding and the current state of content shock and what marketers can do to beat it moving forward.