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Smudge co-founder Toby Vincent explains why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.




Visit our website: www.smudge.com


Visit the Smudge store: store.smudge.com


Follow us on LinkedIn: www.linkedin.com/company/smudge-apps/




Download Balance book on Apple Books: apple.co/36U8gun


Download Balance book as an ePub: bit.ly/3Br4jvj




Developing Care and Understanding: www.smudge.com/our-approach/developing-care-and-understanding/




David and Tom Kelley, Creative Confidence: www.creativeconfidence.com


Jan Chipchase, The Field Study Handbook: www.thefieldstudyhandbook.com




Artwork by Make Collective: www.make.nz