I want to give you some tough love for those who have been with me for so long.

I talked with somebody who is struggling with their offers. They have been trying to run ads to an offer and haven't been getting any leads.

In the world of direct response marketing, the number one thing that you can do to stop struggling is become bolder with your promise.

Coming into my world is a different game. It's a completely different way of building trust and getting results.

You’ll Discover Your promise has to be compelling enough. [3:31] We are direct response marketers using ads to generate clients. [5:14] It’s on you to make your promise better. [8:02] You need to get out of your comfort zone and become stronger and more confident with your promises. [8:39] Accept the responsibility of how to make direct response marketing work. [9:38]

...And much more!

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