The Webinar Business Card w/ Akbar Sheikh | #026

Akbar Sheikh has used webinars to make multiple 6-figures in his funnel consulting business, and he did it without spending a dime on paid traffic.  Instead, he leveraged things he already had in place as a ‘webinar business card.’

 

In this episode, Akbar shares this simple yet effective business card funnel that got his own side webinar to generate 6 figures in 90 days — without paid traffic or follow-up emails. He does a stellar job of reminding us that simplicity wins almost every time and that you don’t always need paid traffic to be successful.

 

Episode Discussions:

 

How to effectively target your ideal market and people you want to work with ‘The Business Card funnel’ Optimizing your Facebook and LinkedIn profile to attract your ideal customer People want personal, not automation What 2 things to have in place prior to building your funnel Overconsumption without implementation What exactly is funnel hacking? What to do if your webinar failed and why you shouldn’t give up Copying someone else’s webinar funnel doesn’t work Attraction-based marketing is powerful and profitable Easy ways to create authority and get testimonials when you’re just starting out Should your webinar pause? The importance of using statistics in your webinar Bad copy mistakes, the power of words, and when to outsource Overcomplication and complex funnels hurt your business Including your personality, beliefs, and your 'why' into your webinar How to be memorable and connect with your webinar audience

 

[2:25] What makes Akbar special:

-Grew up in an entrepreneurial family

-Groomed to be in retail and hated it

-Ended up homeless

-Took 15 years to recover and find something he was passionate about…

-Which happened to be internet marketing

[4:22] Akbar's 'side webinar' that qualifies ideal prospects

Offer: helps people build funnels Simple opt-in page (80% opt-in rate) To autoplay webinar Call to action (CTA) – ‘Schedule a call with Akbar’ To a questionnaire (qualification process) Akbar calls qualified lead (50% closing rate)

Generated 6 figures in the last 90 days

No paid traffic and no follow-up emails sent

[5:45] Akbar's target avatar:

Initially targeted existing businesses with plateaued income — not newbies.

Now works with serious newbies who offer ethical products/services that will benefit the world.

"If you're not working with people that you enjoy, it's going to affect your business big time."

[9:17] The Business Card Funnel

Optimize your Facebook or LinkedIn profile with a link and description informing your audience that your product/service alleviates their pain point.

 "People talk about not getting enough traffic. They're their own worst enemy. When I click on people's Facebook profile, it's a joke."

[12:30] Automation should only be used when you've got your avatar and offer completely dialed in.

[13:02] "Everyone has their own fingerprint. You have to bake your identity into the webinar." - AS

[14:23] By including your personality, beliefs, and your big 'why' into your webinar, you attract the type of clients you want to attract.

[15:32] Webinars work. If you failed at a webinar, there's a reason. Keep testing, tweaking, and scaling your webinar. Don’t give up.

"I've never seen anyone fail who keeps trying, tweaking, implementing and moving forward."- AS

[18:56] Getting social proof when you’re a newbie:

Be creative to create authority Be vulnerable Highlight your accomplishments Show you're human Offer to do something small and tangible for free in exchange for a testimonial

[21:06] Being memorable and connecting with your webinar audience:

Make their jaw drop by teaching something powerful Associating that jaw drop with your content creates a solid connection Use statistics Paint a picture of why you do what you do Highlight how you do things differently

[23:54] "If your copy is bad, it's like elevator music — forgettable background noise. But if your words serve a purpose, concise and powerful, this creates an orchestra that can create a masterpiece." -AS

[24:38] ‘Do what you do best and outsource the rest.’ Don't try and do everything because you're not great at everything.

[25:22] Overcomplication is the reason why most people fail in the world of online business.

[27:05] Just be yourself. Attraction-based marketing is powerful and profitable.

 

 

Connect with Akbar: akbarsheikh.com/bestseller – Get your free copy of Akbar’s book, 7 FIGURE FUNNELS: A Slap You in the Face With a Cold Wet Fish Blueprint on How to Build a Million Dollar Online Business in just 7 Ethical Steps :) Akbar on Facebook  

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts