Imperfect Action
828 episodes - English - Latest episode: 5 days ago - ★★★★★ - 117 ratingsHow do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Episodes
Ask Steph: How can I create a valuable freebie that doesn't give away too much?
April 23, 2024 19:00 - 12 minutes - 11.5 MBWhen creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at. - Why giving away value does *not* equal sales and conversions and...
7 lessons I learned from the launch of my new membership
April 21, 2024 19:00 - 15 minutes - 14.5 MBI recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch. - Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world. - How ai...
My top 15 tips for running an online business
April 16, 2024 19:00 - 23 minutes - 21.6 MBRunning an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times. - Why diving into the "scary" zone can be so beneficial to your succe...
Creating healthy boundaries during your course, group program or membership
April 14, 2024 19:00 - 14 minutes - 13.2 MBWe've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect. - How defining your boundaries in business (and daily life) teaches others how to interact with you. - Why understanding these 4 boundaries ...
5 questions to ask your audience so you can create targeted content that lands
April 11, 2024 19:00 - 15 minutes - 14.5 MBWhen creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them. - How researching your audience can give you so many ideas ...
5 ways to simplify and streamline your online business
April 09, 2024 19:00 - 10 minutes - 9.82 MBThe biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business. - Why understanding where you're putting your time and energy is the first step to change. - How u...
How I use this podcast to spend less time on content creation
April 07, 2024 19:00 - 15 minutes - 14.3 MBContent creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms. - How identifying your favourite "hero" content medium is the best place to start. - Why mapping out your skeleton monthly schedule will help to streamline your workflow. - The strategies I ...
Ask Steph: How can I get out of my head and take action to build my business?
April 04, 2024 19:00 - 16 minutes - 15.3 MBToday I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track. - Why skipping from one thing to the next means that you have no idea if your offer is actually working or not. - The three main reasons why you're jumping around and how to focus on one thin...
5 offers to sell when you need a quick cash injection
April 02, 2024 19:00 - 18 minutes - 17.2 MBA cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection. - How boosting your business with a quick cash injection means you can create more cash flow whenever you need to. - Introducing "Conversion Campaigns"—my new monthly membership to help y...
No idea what else to sell? 5 places to find offer ideas that sell
March 31, 2024 19:00 - 13 minutes - 12.4 MBWant to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience. - Why focusing on solving a problem that people have (that some may be willing to ...
5 tips to make offer creation less overwhelming (and more fun!)
March 28, 2024 19:00 - 16 minutes - 14.8 MBThe thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined. - Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time. - Why getting crystal clear on who your ideal client...
Here’s what to focus on when you’re overwhelmed by your to-do list
March 26, 2024 19:00 - 10 minutes - 9.91 MBWhen it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm. - How gaining clarity on where your business is heading will help you to hone your foc...
Strategies for identifying your niche (+ 5 red flags if you’re off course)
March 26, 2024 01:47 - 13 minutes - 12.4 MBNiching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too. - Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche. - ...
7 sneaky signs that imposter syndrome may be holding you back
March 21, 2024 19:00 - 16 minutes - 11.3 MBImposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back. - 3 different definitions of imposter syndrome (cos it's sneaky like that!). - How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you. - Why valuing your own expertise in your in...
7 key questions to master your messaging and attract your ideal client
March 19, 2024 19:00 - 8 minutes - 8.02 MBToday's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your message in front of the right people at the right time? In today's episode, I'm sharing exactly how to do this—by mastering your messaging so that you can stand out online *and* attract your ideal client. - Why knowing who your ideal client *is* just as important as knowing who they're *not*. - How understanding what's really going on in your ide...
How to design your offers to attract your ideal clients
March 17, 2024 19:00 - 12 minutes - 11.1 MBI've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching. - How asking yourself some big questions will help you to shif...
Cashflow feeling tight? These 9 mistakes limit your sales
March 14, 2024 19:00 - 17 minutes - 15.9 MBThere's a lot of fear out there in the online space right now that's saying that "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow. What's even more important than the economy when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 common mistakes that may be affecting your sales (and therefore your cash flow). - Why showing up with effective sales processes for your offers are key...
8 things that are wasting your time in your business
March 12, 2024 19:00 - 21 minutes - 19.4 MBBeing busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive. - The curse of perfectionism and how it's holding you back. - When over planning feels safe and comfortable, but not necessarily productive. - Why taking action steps leads to clarity and confidence (not the other way around). - How over complicatin...
6 crucial steps you can't skip for online business success
March 10, 2024 19:00 - 13 minutes - 12 MBThe businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle is when they've tried to skip the basics because they feel they're too advanced (or impatient) to start at the beginning. In today's episode, I'm sharing these basic, but essential steps that are important for any business to succeed. - The common things that businesses tend to focus on first *before* they've got their basics covered. - Why defi...
Should you retire an offer? Here's when it's a smart move—and when it isn't
March 07, 2024 19:00 - 15 minutes - 14.1 MBIt's so tempting to keep creating more offers. But sometimes, when you want to grow, you need to take a step back to move forward and create space for something new (even if you don't know what that new thing is yet). In today's episode, I'm sharing the questions you can ask yourself to help you decide if you should retire an offer (or not). - Why giving more content does not mean you're offering more value (and how it can lead to overwhelm instead). - How letting go of an offer you have cre...
7 things you probably didn’t know about me—and how they've impacted my business journey
March 05, 2024 19:00 - 25 minutes - 23 MBThere's a human behind every business—and sometimes it's fun to learn a little more about the people you listen to all day long. We all have experiences that make us who we are, which can affect how we show up and impact our audience and our clients. In today's episode, I'm sharing a few things about myself that you probably don't know and how they've impacted my business journey through the years. - How comparing yourself to others doesn't take into account your life experiences. - The coun...
Is your offer suite the right one for you? 7 questions to uncover whether you need to change it
March 03, 2024 19:00 - 12 minutes - 11.8 MBMost online business owners start out with a few simple offers—usually 1:1 because it's the easiest thing to sell when just starting out. These may serve you to a point, but eventually you'll probably want to make some changes, especially if you want to scale. In today's episode, I'm sharing 7 questions to ask to figure out if your offer suite is still the right one, or whether it needs to change. - How increasing your price point over time is essential for charging your worth and your offer...
How we've been leveraging AI to save time and improve our offers
February 29, 2024 19:00 - 14 minutes - 12.9 MBUsing AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers. - The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients). - How using AI can...
7 things that made running my business while travelling much easier
February 27, 2024 19:00 - 22 minutes - 15.4 MBTraveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things running on the ground, there are still tasks I need to complete and calls I need to make for my business while I'm overseas. In today's episode, I'm sharing my whole swag of travel tips that I've learned over the years as an online business owner. - Why establishing a routine when travelling is so important when it comes to having boundaries aroun...
Launch Magic students on their experiences and how building an online business isn't a linear journey
February 25, 2024 19:00 - 42 minutes - 39 MB"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! So, in today's episode, I'm sharing a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages. - How enrolling in Launch Magic helped students to clarify their programs and how...
Launch Magic alumni share their experience inside the program
February 22, 2024 19:00 - 22 minutes - 20.2 MBYou can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But once you understand where people are coming from in terms of their marketing, you realise that you're not actually getting the solution until you buy, right? So you are always just going to be getting told more and more things about the problem that you have. In today's episode, I'm talking to previous Launch Magic students because sometimes the best way t...
Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
February 20, 2024 19:00 - 22 minutes - 20.6 MBThis week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I decided to turn your answers into a podcast episode! So, in today's episode, I'm sharing how you can launch an offer before you've created it and so much more! - The *many* benefits of launching your offer before you've even created it. - Why live launching is a much more effective way to sell your offer, compared to parking it on your website....
Should you live launch every offer? 6 times when I wouldn't
February 18, 2024 19:00 - 16 minutes - 15.1 MBWhile I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 times when I wouldn't launch an offer live (and 3 times when I *absolutely* would). - Why live launching a low-ticket offer is not always necessary, especially when it's super specific and you have a lot of social proof. - How understanding the timing around specific problems your audience has can help you to decide their urgency and whether to...
The big mistakes that cost you sales in your second launch (and beyond!)
February 15, 2024 19:00 - 13 minutes - 11.9 MBHave you launched any of your offers before? Especially if they're a course, program or membership? If so, there are a few mistakes that you can avoid along the way if you want to maximise sales in the future. In today's episode, I'm sharing 5 mistakes that *will* cost you sales in a launch. - Why making mistakes is part of the process and how you can use these to change how you approach launching in the future. - The importance of reviewing your launch and making changes for the next one. -...
How to launch your offers again (and again!) to make more sales
February 13, 2024 19:00 - 11 minutes - 10.9 MBWhen I talk about launching I'm usually referring to a live launch—which isn't something you just do the first time you launch a brand new offer out into the world. If you're only launching it once, then you're leaving money on the table. In today's episode, I'm sharing how you can review your launch to refine, rinse and repeat for more sales next time. - Why sending out a non-buyer survey while the launch is still fresh in your audience's mind is so important. - Why looking at the numbers a...
5 must-knows to sell your online course, program or membership
February 11, 2024 19:00 - 13 minutes - 12.5 MBIt's easy to think that if you just get your offer in front of more people then you'll sell more. Sometimes this will work IF you have all of the ingredients in place. But if you're struggling to get your current audience to convert, then getting more people won't help until you tweak things. In today's episode, I'm share my top essential must-knows to sell your online course, program or membership. - What launching your offer live actually means (and what it doesn't). - Why understanding wh...
Online course or program not selling? Try this approach instead
February 08, 2024 19:00 - 17 minutes - 15.6 MBIf you've created a course (or any other digital offer), put it on your website, but aren't making as many sales as you'd hoped, then this episode is for you! In today's episode, I'm sharing 3 must-haves to sell your offers and how you can tweak these for more sales. - The common reasons why your offer isn't selling and the 3 key ingredients you need to sell them. - How live launching your offer can help you to nail your sales strategy. - Why bridging the Magician's Gap is so important for h...
4 steps to grow your email list for your next launch
February 06, 2024 19:00 - 15 minutes - 14 MBYour email list is a precious resource that *you* own—whereas you don't own your social platforms (and with social accounts being randomly hacked and/or shut down, your email list is even more important!). In today's episode, I'm sharing more about *why* your email list is an essential part of your launch and how you can grow it to prepare for the next one. - Why your email list isn't about the number of people, it's about the *type* of people who join that will help it to convert. - How inv...
Want to sell your offers on evergreen? What you need to know first
February 04, 2024 19:00 - 16 minutes - 14.8 MBPeople often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn't quite work that way. In today's episode, I'm sharing the common misconceptions about evergreen offers and what you need to know. - Why creating a sales process for evergreen offers is just as important as it is for live launches. - Why putting your offer on your website isn't enough to convert. - How bridging the Magicia...
Predictions for 2024 (ft. Anita Siek)
February 01, 2024 19:00 - 19 minutes - 18.1 MBThings are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Chat with Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". This is our third episode over the last couple of weeks and we're openly sharing our business predictions for the year ahead. - Our insights and predictions on what we believe will be the major shifts in th...
Want to sell more of your offers? 5 reasons why you should consider live launching them
January 30, 2024 19:00 - 19 minutes - 17.9 MBLive launching is a limited-time sales campaign for one offer that's strategically designed to bridge the Magician's Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today's episode, I'm sharing why live launching is so effective when it comes to selling your offers. - Why having a deadline is *not* about pushing people to buy, it's about encouraging them to make a decision. - How live launching gives you a lot of meaningful data on conversio...
Launch debrief: What worked (and didn't) and what we're doing differently this year (ft. Anita Siek)
January 28, 2024 19:00 - 28 minutes - 25.7 MBOne of *the* most important parts of a launch is the debrief afterwards. So, in today's episode, I'm joined by my biz bestie Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". We're openly sharing what worked and what didn't with our launches last year and how we're changing things up this year. - How challenging launches can affect you personally and professionally. - How understanding specific customer object...
8 things you need to know before you launch a brand new offer
January 25, 2024 19:00 - 22 minutes - 20.2 MBLaunching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it's a rinse-and-repeat process that you can make bigger and better each time you launch. So that first launch is more like an experiment, learning what works and what doesn't. In today's episode, I'm sharing 8 things you need to know before launching your brand new offer. - Why taking the pressure off yourself (and your launch) is so important. - How taking imperfect ac...
How she made $1,000 an hour while she was OFFLINE—from a $9 membership! (With Liz Wilcox)
January 23, 2024 19:00 - 44 minutes - 41 MBMy last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into how she made $1000 an hour while she was offline. - The importance of life-work balance, especially when managing your business during your time ...
Coaching Call: How do I balance my messaging when my buyer and user are different?
January 21, 2024 19:00 - 25 minutes - 22.9 MBToday I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messaging when her clients are students but her buyers are usually their parents. In this episode, we talk about how to hone Taila's messaging when addressing two different audiences. - Why defining your ideal client will help guide your content marketing strategy to both the students (users of the service) and their parents (the buyers). - How under...
Bonus episode with Anita: Lessons from 2023 (work + personal)
January 19, 2024 19:00 - 28 minutes - 25.9 MBAnita Siek is back for a bonus episode! She's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today we're talking about the lessons that 2023 taught us—both personally and professionally. - The biggest lessons and challenges from 2023. - Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by. - The importance of experime...
7 ways to create more freedom in your business in 2024
January 18, 2024 19:00 - 17 minutes - 16.4 MBI'm alllll about creating more freedom in your life—after all, isn't that (at least part of) why you started your business in the first place? But freedom needs to be intentionally created—it doesn't just magically happen. In today's episode, I'm sharing 7 ways that you can create more freedom in your business this year. - Why auditing every part your business is so important so that you can identify what's working (and not working so you can fix it) before you grow and scale. - Why clarifyi...
Struggling to hit consistent $10k months? This is probably why...
January 16, 2024 19:00 - 15 minutes - 14.5 MBIn my most recent audience survey there was one thing that kept coming up: "I want to hit consistent $10k months in my business". Based on what I've seen with my students and clients, there's 6 common things that could be holding you back from reaching consistent $10k months. In today's episode, I'm sharing *why* you're not able to hit that target consistently right now and what you can do to change that. - How trading time for money by working directly with clients may be impacting your abi...
A $5k vs $10k vs $50k+ monthly business: The surprising differences behind the scenes
January 14, 2024 19:00 - 24 minutes - 22.2 MBThe reality is that your business will look very different as you move through each income bracket, because each stage requires different foundations and processes to grow to the next level. What gets your business to $5k/month won't get it to $10k, and what gets it to $10k won't get it to $50k/month unless you intentionally set up these foundations. In today's episode, I'm sharing the surprising differences (behind the scenes) with each of these business models. - How understanding $5k, $10...
9 pieces of the best business advice I can give you for 2024
January 11, 2024 19:00 - 17 minutes - 16.1 MBI've had it all during my business journey—the wins, the failures, the ups and the downs. And had I known what I do now, my journey would have been much quicker and smoother! So, in today's episode, I'm sharing the best business advice I can give you to build a business that's sustainable in the long term. - Why your foundations need to come first to minimise stress and overwhelm *before* you scale and grow. - How approaching problems by doing the easy/exciting parts first *doesn't* work and...
Simple psychology principles to improve your marketing and boost your sales (with Phil Agnew)
January 09, 2024 19:00 - 55 minutes - 51 MBPhil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principles at each stage of the marketing funnel. In today's episode, we talk about the science of marketing psychology and behaviour and how to use it in your business. - How identifying behavioural and marketing psychological principles will help you to understand the science behind decision making for buyers. - The 4-step marketing funnel and the sc...
23 of my favourite Daily Biz Boosters from 2023
January 07, 2024 19:00 - 11 minutes - 10.9 MBAre you on my daily biz boosters list? Every day, I send out a free bite-sized tip to boost your business from the ground up. They're all the little things I've learned over the years, as well as some great tips from my favourite mentors. In today's episode, I'm sharing my favourite daily biz boosters from 2023 and how they've helped me. - Why being confident is *not* about getting rid of fear. - The importance of being the kind of client you wish to attract. - How you may be inadvertently *...
Best of 2023: If I had $5000 to start my business, this is where I would spend it for maximum results
January 04, 2024 19:00 - 15 minutes - 14.3 MBThis is our last "best of 2023" episode! When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck. - Why DIY visual branding can be a great way to keep ...
Best of 2023: How she turned a $9 membership into a six-figure business with Liz Wilcox
January 02, 2024 19:00 - 46 minutes - 42.2 MBThis was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success. - How a low t...
Best of 2023: Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience
December 31, 2023 19:00 - 11 minutes - 10.7 MBThis another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy). In today's episode, we chat about: - The two, easier ways to...