Social Studies Show: Episode 19- Eric Tung

As Winter approaches we have an appropriate guest to discuss winter fashion  and diversity in the marketplace. For this episode of the Social Studies Show we have Eric Tung CEO of Fera Ski Brand.  A minority owned, female founded, LGBTQ+ led apparel company that is extremely rare in the outdoor space.   Sharing a love of fashion and winter sports Eric and I developed a friendship as we are both on Snowsport Industry of America’s Board of Directors. Working through DEI and profitability Eric often finds himself in the drivers’ seat —   ushering in change not just in his company but in his community. Today we  will discuss How a southern california company, with Asian roots from  Hong Kong manifests passion with intention to help usher in a more diverse outdoor industry. 

Eric goes in depth about the power of the Asian market and the value of diverse athletes like Eileen Gu on commerce. We discussed how he is implementing DEI practices not only at work but at home and how his peers in the finance world taught him the value of his network in the creative field.