Seize the Future with These Non-Obvious 2018 Trends
Social Pros Podcast
English - December 18, 2017 08:00 - 47 minutes - 87.1 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Social Media Success Ingredient You Mostly Ignore
Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
How backstory telling is a new take on traditional storytelling for brands How associating with a particular cause or political view has become a marketing tool for many companies Why some traditionally automated companies are beginning to offer “human mode” as a premium feature How trends can sometimes create an opposition, or “anti-trend” Why personalized ads can lead to over targeting How a younger generation has led to the anti-nostalgic trend of disappearing content How people are adapting to the mass amount of content available
Resources
Rohit’s Website and Twitter. Non-Obvious 2018 Win Bigly by Scott Adams
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