Jonah Berger on Magic Words
Social Pros Podcast
English - June 23, 2023 08:00 - 40 minutes - 56.6 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?
Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.
He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.
Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.
In This Episode:
0:00 – Introduction
5:25 – Jonah describes his new book
7:11 – Why did he write this book?
9:56 – Understanding the impact of magic words
13:00 – What language does
15:03 – Identity and agency
20:58 – Defining ‘magic words’
23:49 – Jonah’s favorite category in his framework
30:21 – Asking the right questions
34:08 – Using magic words to approach challenging topics
37:36 – Jonah’s final two
39:56 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Jonah on LinkedIn
Buy Jonah’s book, ‘Magic Words’ on Amazon
Register for Jonah’s SPEACC framework
Previous episodes featuring Jonah Berger
Contagion, Social Media, and Why Things Catch On (2013)
How Influence Can Make or Break Your Brand (2016)
Psychology Shows Why Social Media Often Fails (2020)
Visit SocialPros.com for more insights from your favorite social media marketers.
We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?
Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.
He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.
Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.
In This Episode:
0:00 – Introduction
5:25 – Jonah describes his new book
7:11 – Why did he write this book?
9:56 – Understanding the impact of magic words
13:00 – What language does
15:03 – Identity and agency
20:58 – Defining ‘magic words’
23:49 – Jonah’s favorite category in his framework
30:21 – Asking the right questions
34:08 – Using magic words to approach challenging topics
37:36 – Jonah’s final two
39:56 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Jonah on LinkedIn
Buy Jonah’s book, ‘Magic Words’ on Amazon
Register for Jonah’s SPEACC framework
Previous episodes featuring Jonah Berger
Contagion, Social Media, and Why Things Catch On (2013)
How Influence Can Make or Break Your Brand (2016)
Psychology Shows Why Social Media Often Fails (2020)
Visit SocialPros.com for more insights from your favorite social media marketers.