How to Use Social to Amplify Earned Media
Social Pros Podcast
English - January 12, 2018 08:00 - 47 minutes - 87.5 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Location-Based Social Chatter Unlocks Your Fans
Next Episode: New Strategies for Today's Social Media Landscape
Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
Why both online and offline media sources still matter What many businesses overlook when it comes to influencer marketing How to approach social both proactively and reactively How technology can greatly benefit PR pros by changing crisis management Why you need to heavily integrate PR with marketing
Resources
Erik on Twitter TrendKite The Business Leader’s Guide to Becoming a Social Business
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