How to Use Content to Build Your Online Influence
Social Pros Podcast
English - June 13, 2017 07:00 - 52 minutes - 97.2 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Facebook Took Over Your World and What Is Coming Next
Next Episode: How Buffer Does Social Media and Why Less Is More
John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.
Special thanks to our sponsors:
Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
Why gaining trust means giving good information that improves lives How consistent engagement leads to top-of-mind placement and being first in line Why scaling influence means taking a moment to recognize others that have helped you How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory
Resources
John Hall on Twitter: @johnhall Influence & Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You BOLO Give and Take Zapier Blog
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