How Brands Can Pass the Gen Z Social BS Test
Social Pros Podcast
English - July 07, 2023 08:00 - 35 minutes - 49.7 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
How can brands connect with Gen Z in authentic, effective ways?
If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.
NinetyEight help brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.
Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.
Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.
In This Episode:
0:00 – Introduction
5:17 – NinetyEight’s origin story
6:04 – Challenges of creating content for Gen Z
7:23 – Why Gen Z is so different
9:56 – The disconnect between Gen Z and marketing
11:14 – Do NinetyEight educate?
12:19 – Their work with Paul Frank
20:34 – Measuring success on TikTok
23:00 – Interacting with communities
23:30 – The do’s and don’ts of marketing to Gen Z
24:31 – Authenticity on social
26:42 – Balancing brand and connection
32:14 – Gia’s Final Two
34:57 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Follow NinetyEight on Instagram
Visit SocialPros.com for more insights from your favorite social media marketers.
We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud ICUCFull Episode Details
How can brands connect with Gen Z in authentic, effective ways?
If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.
NinetyEight help brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.
Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.
Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.
In This Episode:
0:00 – Introduction
5:17 – NinetyEight’s origin story
6:04 – Challenges of creating content for Gen Z
7:23 – Why Gen Z is so different
9:56 – The disconnect between Gen Z and marketing
11:14 – Do NinetyEight educate?
12:19 – Their work with Paul Frank
20:34 – Measuring success on TikTok
23:00 – Interacting with communities
23:30 – The do’s and don’ts of marketing to Gen Z
24:31 – Authenticity on social
26:42 – Balancing brand and connection
32:14 – Gia’s Final Two
34:57 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Follow NinetyEight on Instagram
Visit SocialPros.com for more insights from your favorite social media marketers.