Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.

Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.