Are You Doing Too Much Social Media?
Social Pros Podcast
English - August 18, 2017 07:00 - 45 minutes - 83.1 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Transform Your Market Research With Social Conversation Analysis
Next Episode: The US Bank Paid Social Program Is Remarkable
Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time.
Special thanks to our sponsors:
Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)In This Episode
Why robust social media marketing doesn't mean getting leads to the top of the funnel How fast moving social leads to a lather, rinse, and repeat approach to strategy Why knowing the success of your content means understanding your audience's expectations for each platform How going deep on one platform instead of wide on many leads to more authentic and committed leadsResources
Eric Hultgren on Twitter: @EricHultgren MLive Media Group on Twitter, Facebook, Instagram, YouTube, and LinkedIn #everythingismarketing blog Now Playing 4 Kids Facebook PixelVisit SocialPros.com for more insights from your favorite social media marketers.