A Facebook Live Triumph for B2B
Social Pros Podcast
English - July 28, 2017 07:00 - 43 minutes - 80.4 MB - ★★★★★ - 149 ratingsMarketing Business Technology business entrepreneurship entrepreneur marketing leadership entrepreneurs finance creativity productivity branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Esquire Online Does Social Media
Next Episode: How the ACLU Handles Haters in Social Media
Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates.
Special thanks to our sponsors:
Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)In This Episode
Why ensuring quality internal content means proving your point with an audit How focusing on the end user instead of product sales leads to a robust social community of advocates Why developing a robust social strategy means spending time on internal education How simple three-word posts with the right angle can lead to 1,000+ engagementsResources
Matt Wolpin on Twitter: @mwolpin Juniper Networks on Facebook, Twitter, YouTube, LinkedIn, and Instagram Weekend Reading EssentialsVisit SocialPros.com for more insights from your favorite social media marketers.