Danielle Wiley on Influencer Marketing

How much do you understand about influencer marketing? 

Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing. 

In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to become an influencer? Lisa and Danielle dive deep into what influencer marketing meant in 2015, with information that is still applicable today. 

“Be true to your niche and explore it as much as you can” - Danielle Wiley

Some topics discussed in this episode include:

What does influencer marketing mean to a brand?
Trust between an influencer and a brand
Instagram and influencer marketing
Trends of Influencer Marketing from 2015
Advice for those who want to be an influencer 
Types of content 

Contact Danielle Wiley:

Danielle Twitter
Danielle LinkedIn

More from Danielle:

Sway Group Blog 

References and links mentioned:

Facebook  
Instagram
Pinterest
Snapchat
Sway Group

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