Ep. 234 - Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
SocialMinds - A Social Media Marketing Podcast
English - October 30, 2023 06:00 - 34 minutes - 40.2 MB - ★★★★★ - 17 ratingsBusiness Technology agency business digitalmarketing katyleeson marketing socialchain socialmedia socialmediamarketing stevebartlett Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 233 - SOCIAL IN SIX [077]
Next Episode: Ep. 235 - SOCIAL IN SIX [078]
73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups.
Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].