SocialMinds - A Social Media Marketing Podcast
259 episodes - English - Latest episode: 12 days ago - ★★★★★ - 17 ratingsSocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
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Episodes
Ep. 245 - SOCIAL IN SIX [082]
April 15, 2024 05:00 - 16 minutes - 24.1 MBThis week on Social in Six, we’re talking about Instagram’s latest move into collaborative social, with Blend, TikTok’s push into shopping ads and search, and YouTube’s focus on creator-led shopping. Elsewhere, Facebook’s rules for video uploads have changed, while Reddit and LinkedIn both have exciting updates to their ads offering, branching into generative AI, live events, and Connected TV or CTV. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@...
Ep. 244 - Surreal: How To Make People Care About Product | John Thornton
April 02, 2024 05:01 - 42 minutes - 59.5 MBThis episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don’t care about product-focused posts isn’t true. What today’s guest says, is they don’t care by default. Doesn’t mean you can’t make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal’s product posts and ads make people care - as do ...
SocialMinds Live is back, and we’re heading to London!
March 19, 2024 10:00 - 1 minute - 6.49 MBSocialMinds Live is back, and we’re heading to London! Listen to this quick update to get the lowdown, and be among the first to register your interest to hear Oatly, SharkNinja, American Express and more, in the flesh. To find out more, visit https://www.socialchain.com/event/
Ep. 243 - SOCIAL IN SIX [081]
March 18, 2024 06:00 - 18 minutes - 25.8 MBThis episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Today’s Social in Six covers several strategy-changing updates – including a new LinkedIn algorithm that doesn’t care when you published your post, only what you’re talking about; a direct Instagram competitor app from TikTok called TikTok Photos (👀); and a TikTok AI tool that automatically identifies products and generates native Shop ...
Ep. 242 - Sidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger
March 04, 2024 06:00 - 48 minutes - 66.6 MBThis episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happe...
Ep. 241 - SOCIAL IN SIX [080]
February 19, 2024 06:05 - 18 minutes - 25.6 MBThis episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok’s culture, TikTok’s new shor...
Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
February 05, 2024 06:05 - 33 minutes - 47.1 MBBooking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-p...
Ep. 239 - SOCIAL IN SIX [079]
January 15, 2024 06:05 - 15 minutes - 21.8 MBSocial in Six is back for the new year, and already there’s lots to talk about. This time we’re sharing TikTok’s new AI chatbot that’ll give you content ideas, why it’s important for Threads to have a write API, and the first stage of Google’s cookiepocalypse set into motion. We also talk about TikTok’s commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social...
Ep. 238 – Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson
January 08, 2024 06:00 - 49 minutes - 69.7 MBThe crystal ball is out once more as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year’s Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we’ll see everything from food to décor go tropical, to making a racket, where badminton’s popularity is breaking out of China and seeping into things like shoes and accessories! Got a question or a suggestion for the SocialMinds podcast? ...
Ep. 237 - Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season
December 18, 2023 06:00 - 22 minutes - 31.1 MBAs 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year’s SocialMinds interviews. It’s impossible to pick favourites from every expert we’ve chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in tou...
Ep. 236 - Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
December 04, 2023 07:46 - 49 minutes - 67.7 MBMob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just...
Ep. 235 - SOCIAL IN SIX [078]
November 20, 2023 06:00 - 12 minutes - 15 MBIn this week’s Social in Six, we’re talking about Meta’s ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube’s big plan to have you see more Shorts. We also discuss X’s continued throttling of external links, Meta’s commerce partnership with Amazon, and Threads’ long-awaited arrival in the EU (complete with a new feature). G ot a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 234 - Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
October 30, 2023 06:00 - 34 minutes - 40.2 MB73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit fr...
Ep. 233 - SOCIAL IN SIX [077]
October 16, 2023 05:00 - 7 minutes - 9 MBThis week on Social in Six, we talk about the new features Threads is adding (that you’ve seen before), YouTube’s latest update to Community Posts, and X’s plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok’s API changes for third-party posting, and the updates to Meta’s generative AI Ads tool. Got a question or suggestion for the SocialMinds podcast? Get in touch at [email protected].
Ep. 232 - SocialChain: How to overcome the disconnect and behind SocialMinds LIVE
September 25, 2023 05:01 - 41 minutes - 47.8 MBSocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with their people, why it takes a creator mindset to succeed in 2023, and our thoughts after hearing from the likes of Ryanair, Monzo, Specsavers, Pinte...
Ep. 231 - SOCIAL IN SIX [076]
September 18, 2023 06:23 - 7 minutes - 11.6 MBIt’s time for Social in Six and this week we’re bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok’s new plan to provide better conversion data, its update to shopping in the US, and the much-awaited Threads feature rolling out now. Got a question or a suggestion for the SocialMinds podcast? Get in touch at [email protected].
Ep. 230 - SOCIAL IN SIX [075]
September 04, 2023 05:00 - 7 minutes - 11.7 MBThis time on Social in Six, we’re breaking down a new default TikTok Ads setting, the most recent advice from YouTube on Shorts, and X (Twitter)’s foray into in-app jobs listings. We also discuss Reddit’s new ad measurement tools and its increase of 66 interest targeting options to 152, LinkedIn’s algorithm change and what it means for your engagement, and how to track creator campaigns in Meta’s Ads Library. Got a question or a suggestion for the Social Minds podcast? Get in touch at soci...
Ep. 229 - Doing Things Media: When Creators Become Business Empires | Scott Dunn, Head of Business Development and Creator Partnerships
August 29, 2023 05:00 - 36 minutes - 44.7 MBRecess Therapy host Julian Shapiro-barnum (the creator behind the viral Corn Kid video) didn’t achieve his success solo. Behind him, and a portfolio of several other creators in the industry’s top 10%, sits management, a media consultant, and business partner all rolled into one. Today’s guest, Scott Dunn of Doing Things Media, joins us to demystify the ever-important and changing creator economy - and where brands fit in this brave new world. One key point we address: what would motivate ...
World’s Shortest-Ever Podcast Episode: An Invitation From Us
August 23, 2023 14:33 - 1 minute - 4.89 MBIn September, Social Minds goes from studio to stage. That’s right - we’re coming to a theatre near you. And this episode is your invitation to our very first live, in-person event. Meet and hear from your favourite guests including those from Ryanair, Pinterest, Monzo, and more - all under one roof. The best part? It’s free. Listen for more info on the event and how to attend, and then click this link: www.socialchain.com/uk/event
Ep. 228 - SOCIAL IN SIX [074]
August 21, 2023 05:00 - 7 minutes - 11.7 MBThis week on Social in Six, we’re discussing Instagram’s test to show public share and comment post metrics and its new kind of collaborative post, YouTube’s new Shorts features, TikTok’s rules on realistic AI content, and Meta’s strict advice for Groups admins. We also talk about X (formerly Twitter) plans to move forward with official user identification. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 227 - SOCIAL IN SIX [073]
August 07, 2023 05:00 - 7 minutes - 11.8 MBSocial in Six is back and reporting on what’s been a mega month in social - from the fall of Larry the bird to the rise of X and Threads. In this, we’re talking about TikTok’s new Commercial Content Library and its text posts feature, Twitter’s phased rebrand to X, and what Meta wants you to do with Threads. We also cover Instagram Collab posts’ expansion, and YouTube’s new TikTok-like video keyword search bar. Got a question or a suggestion for the Social Minds podcast? Get in touch at so...
Ep. 226 - OceanX: Fuelling Social Conversation On Ocean Conservation | Shannon Forrey - Director of Social & Digital Media
July 31, 2023 05:01 - 33 minutes - 41.3 MBIn one year OceanX’s audience grew from over 2.M to more than 6.6M followers. That’s down to the organisation’s ability to translate scientific subjects into content that can be understood by and resonate with anybody. Today’s guest Shannon Forrey, director of social and digital media at OceanX, reveals in this episode what shoots look like underwater in the Red Sea, how to create editorial media with social in mind, and what the key is to making people care deeply about a topic they didn’t ...
Ep. 225 - SOCIAL IN SIX [072]
June 19, 2023 05:00 - 13 minutes - 18.4 MBIn an extra special episode of Social in Six, we dish the details on TikTok Shop visual search, the possible end of Twitter Circles, and how Instagram decides feed post, Stories, and Reels ranking. We also talk about why more small YouTube creators will be able to profit from the platform, Instagram’s foray into generative AI, and the expanded launch of Pinterest Premiere Spotlight ads. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 224 - Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1
June 12, 2023 05:10 - 36 minutes - 44.7 MBFormula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands - like Aston Martin and ...
Ep. 223 - SOCIAL IN SIX [071]
June 05, 2023 05:10 - 10 minutes - 14.6 MBOn Social in Six this week, we’re breaking down the latest ad offerings from Instagram and Facebook, plus enhancements to YouTube’s Connected TV ads. We also cover Twitter’s Community Notes upgrade that helps combat misinformation, and a new report that suggests Pinterest could be your solution to better ads performance in a cookie-free world. Finally, we discuss reports that Meta’s Twitter rival Barcelona is nearing launch. Got a question or a suggestion for the Social Minds podcast? Ge...
Ep. 222 - Specsavers: Giving Your Social Media Strategy 2023 Vision | Lisa Hale, Specsavers
May 29, 2023 05:00 - 29 minutes - 36.9 MBShould’ve gone to Specsavers. The proposition is well-known, but most only associate it with witty (and brilliant) ads. Today's guest Lisa Hale - Specsavers' head of consumer PR, brand activation & social media - says they’re laser-focused on evolving that line to show younger audiences the more meaningful reasons Specsavers is the superior choice. In this episode we discuss the problems with how brands are currently sold media by social platforms, whether it’s a myth or not that Gen Z prefe...
Ep. 221 - SOCIAL IN SIX [070]
May 22, 2023 05:05 - 11 minutes - 16.4 MBThis week on Social in Six, we’re talking about Reddit enabling anonymous native sharing cross-platform, three new TikTok ad solutions, and Twitter possibly replacing Pinned tweets with an Instagram Highlights dupe. We also discuss Instagram’s new Shops feature that puts UGC on the product page, AI-powered ad tools coming to Meta, and YouTube Music’s new plan to help you reach Gen Z. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 220 - The Washington Post: Making TikToks to Tell the News | Carmella Boykin, The Washington Post
May 15, 2023 05:10 - 37 minutes - 45.9 MBTikTok is the fastest-growing source of news for adults. But can journalists re-engage younger viewers with traditional media through modern channels? Legacy outlet The Washington Post was among the first to embrace TikTok with open arms, and now the rest are following suit. In this episode we sit down with the person behind the TikToks from ‘We are a newspaper’ @washingtonpost - Carmella Boykin. We talk about how to translate the news into ‘TikTok speak’ without losing the information’s int...
Ep. 219 - SOCIAL IN SIX [069]
May 01, 2023 05:05 - 13 minutes - 17.8 MBThis week on Social in Six, we’re talking about the new AI tool Meta’s made to make your Stories for you, and it’s answer to Twitter with a new app in development - as Twitter extends its character limit to 10K. We also talk about Instagram’s API update for creator partnerships, and more links now available in the bio, plus new ad attribution tracking capabilities from Snapchat. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 218 - Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
April 24, 2023 05:05 - 41 minutes - 50.5 MBCan you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite’s new AI, OwlyWriter, are pushing the boundaries of what social media managers and creatives can lean on artificial intelligence for. This week we’re joined by Billy Jones, global brand lead at Hootsuite. Billy’s many years of experience in agencies have made him empathetic to the fast paced lifestyle that can leave you drawing blanks. In this, he explains how creatives can use AI t...
Ep. 218 - Hootsuite: How to Cure Creative Block With Artificial Intelligence | Billy Jones, Hootsuite
April 24, 2023 05:05Can you automate creativity? Although we might say no right now, tools like ChatGPT, Midjourney, and Hootsuite’s new AI, OwlyWriter, are pushing the boundaries of what social media managers and creatives can lean on artificial intelligence for. This week we’re joined by Billy Jones, global brand lead at Hootsuite. Billy’s many years of experience in agencies have made him empathetic to the fast paced lifestyle that can leave you drawing blanks. In this, he explains how creatives can use AI t...
Ep. 217 - SOCIAL IN SIX [068]
April 17, 2023 04:35 - 11 minutes - 16.3 MBOn this week’s Social in Six, we talk about Elon Musk’s plans to make Twitter an “everything app”, LinkedIn’s new algorithmic home feed, and research that shows how TikTok users feel about your ads. We also discuss how to optimise your B2B LinkedIn ads, how to reach specific TikTok communities, and what advice Meta’s new expert panel has for brands on its new video series, Ask An Expert. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected]...
Ep. 216 - The Very Group: How to Command Influence in 2023 | Shannon Jennings, Very.co.uk
April 03, 2023 05:02 - 38 minutes - 46.8 MBWorking with influencers - or as they’re increasingly being called - creators, isn’t what it used to be. Today it’s more of a default than an add-on, and for some brands it’s at risk of wasting their ad spend. For a focused approach to influencer strategy, we’re speaking to Shannon Jennings - head of social and influencers for The Very Group. With a huge roster of retailers in its portfolio, Shannon explains how to treat one-off and long-term talent campaigns, the pivot from traditional gift...
Ep. 215 - SOCIAL IN SIX [067]
March 27, 2023 03:00 - 13 minutes - 18.1 MBThis week on Social In Six, we discuss TikTok letting users ask to be forgotten by the For You Page, LinkedIn Company Pages’ ability to schedule posts, and Twitter’s test that notifies you when someone else gets a reply or Quote Retweet. We also talk about the option to opt out of some Twitter Ads topics, how you can see the top-performing ad copy on TikTok live campaigns, and the - apparently temporary - end for NFTs on Facebook and Instagram. Got a question or a suggestion for the Social...
Ep. 214 - Rory Sutherland: How Businesses Should Cater to the Neurodivergent | Rory Sutherland, Ogilvy
March 20, 2023 09:12 - 1 hour - 82.1 MBHerd behaviour and social proof simply don’t apply to one bigger-than-you-think group, who’re less affected by what other people think and more likely to follow their own rules: the neurodivergent. Whether that means autistic, ADHD, or simply self-identified on the spectrum, they’re each consuming media, tech, and advertising differently to the majority. That’s impacting our work’s effectiveness. In this episode we’re joined by Rory Sutherland, to discuss how catering for the neurodivergen...
Ep. 213 - SOCIAL IN SIX [066]
March 13, 2023 06:00 - 14 minutes - 19.5 MBWe’re back for 2023 with Social In Six, and on this episode’s syllabus are Instagram’s new Broadcast Channels, changes to Twitter’s ad targeting, and TikTok removing its watermark for repurposed content. We also talk expansions to TikTok’s Commercial Music Library, YouTube’s new podcast feature, how Pinterest mitigates stress, and your brand’s Instagram engagement rate. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 212 - Pinterest Predicts: What Advertisers’ Crystal Ball Reveals For 2023 | Louise Richardson, Pinterest
December 19, 2022 04:00 - 52 minutes - 62.3 MBPinterest Predicts 2023 is officially out, and after three consecutive years of an 80% success rate, it’s guaranteed to be the best weapon advertisers can take into the pitch room with them next year. To tell us about the trends we can expect to see, what they say about culture and society, and how advertisers can use them in campaigns and content, we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson. Expect to learn why Gen Z and millennials are avoiding ‘tech nec...
Ep. 211 - SOCIAL IN SIX [065]
December 12, 2022 04:00 - 7 minutes - 11.7 MBOn Social in Six this week, we’ve got two updates from Instagram, including its 2023 trend predictions for Gen Z and reports that it’s testing some…familiar…camera features. We also cover LinkedIn’s newest updates for brands and marketers, Twitter ramping up recommended content, and the news that Pinterest is retiring its Creator Rewards programme. Finally we discuss TikTok’s 16:9 video update. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialch...
Ep. 210 - Monzo: What Makes People Want to Follow Their Bank on Social | Richard Cook, Monzo
December 05, 2022 04:00 - 46 minutes - 56.2 MBThe banking sector is full of red tape - more so than for smoothie brands, anyway. Yet one bank is challenging more than just the traditional product and service in its category; Monzo’s social channels are a breath of fresh air for any marketer hoping to have fun in a corporate industry, and for consumers hoping to see a human side to their bank. In this episode, we’re joined by Monzo social media manager, Richard Cook, to learn what the barriers to entry are for banking with a “new” bank, ...
Ep. 209 - SOCIAL IN SIX [064]
November 28, 2022 04:00 - 13 minutes - 18.5 MBOn this week’s Social in Six, we’re talking about Instagram’s new music posts, YouTube community quizzes, and Snap’s report on the state of augmented reality. We also cover Meta’s new AI system that’s beating all records, LinkedIn’s brand safety hub, and the issues with the Twitter app convincing people it’s headed for a server crash. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 208 - Vikki Ross: How to Build a Brand With Words | Vikki Ross Writes
November 21, 2022 04:00 - 50 minutes - 60.4 MBTone of voice documents and brand guidelines are the business staple that most brands don’t have. And if they do, it’s probably not as thorough or as thoughtful as it needs to be. Today’s guest, copy chief and brand and TOV consultant Vikki Ross, has written for or created brand books Nando’s, Harvey Nichols, Sky, Sony, ITV, and more. In this episode, she shows us how copywriting goes beyond captions for the brands that really get it, and how words can be your best friend when building your ...
Ep. 207 - SOCIAL IN SIX [063]
November 14, 2022 04:00 - 15 minutes - 17.5 MBThis week on Social in Six, we break the latest on Elon Musk’s Twitter acquisition as the story develops and advertisers watch carefully. We also discuss the rollout of Pinterest’s app Shuffles, shopping integrations on Snapchat, separate tabs for YouTube’s various video formats, and Meta’s upcoming NFT toolkit - along with new wallet options. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 206 - WeAre8: An Argument for One More Social Media Platform | Sue Fennessy, WeAre8
November 07, 2022 04:00 - 48 minutes - 57.7 MBWeAre8 is a new sustainable social platform that promises to curtail hate. It also wants to offer ‘green’ advertising solutions, reward users for watching ads, and empower creators who share positive content. But do we need another platform? Here to tell us what made brands like Heineken, Nike, BT, and lots more, partner with the new platform, is Sue Fennessy, founder and CEO. Expect to learn how it’s defining hate speech vs free speech, how their ad model differentiates itself, and what a p...
Ep. 205 - SOCIAL IN SIX [062]
October 31, 2022 04:00 - 13 minutes - 18.7 MBOn this week’s Social in Six, we mourn the demise of Facebook Instant Articles and Bulletin (sorry, journos) but welcome TikTok as the news kid on the block, as a new study shows the increase in its use for news content. We also discuss what Pinterest’s new partnership means for video-first advertisers, new TikTok ad formats that charge brands only if users watch, how Instagram is adopting Linktree’s USP, and a time-saving feature possibly coming to LinkedIn that’s sure to be a crowdpleaser....
Ep. 204 - Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next
October 24, 2022 04:00 - 46 minutes - 56.6 MBBrand Twitter has subscribed to one way of doing things for the last few years, following brandter trends and popular text meme formats. Now Twitter is politely asking us to stop. Here to walk us through its #RealTalk report among other learnings is Sophie Trinder, head of the company’s UK brand strategy team Twitter Next. She warns of drowning in the sea of same and, instead of following the platform’s supposed rules, has tips for brands on their tone, topics and community to ensure your br...
Ep. 204 - Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next
October 24, 2022 04:00 - 46 minutes - 56.6 MBBrand Twitter has subscribed to one way of doing things for the last few years, following brandter trends and popular text meme formats. Now Twitter is politely asking us to stop. Here to walk us through its #RealTalk report among other learnings is Sophie Trinder, head of the company’s UK brand strategy team Twitter Next. She warns of drowning in the sea of same and, instead of following the platform’s supposed rules, has tips for brands on their tone, topics and community to ensure your br...
Ep. 203 - SOCIAL IN SIX [061]
October 17, 2022 03:00 - 11 minutes - 16.2 MBOn Social in Six this week, we’re covering TikTok Photo Mode and two updates from Twitter, including the new Link Spotlight module and reports that hashtags could become pay-to-play. Plus there’s updates for advertisers as Meta rolls out an enhanced ad offering for both Instagram and Facebook Reels. Finally we discuss Meta’s survey on what consumers think of the metaverse. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Ep. 202 - Social Chain: How Social Media Services Grew Into a Profit Priority for Agencies | Pete Metcalfe
October 10, 2022 03:00 - 41 minutes - 50.7 MBSocial media no longer competes with traditional for budget. As digital natives take on agency and in-house leadership positions, it doesn’t have to. To tell us how this has changed social sales strategies, Social Chain UK’s managing director Pete Metcalfe joins us - six months into his role at Social Chain. Expect to learn how to navigate working with clients’ other agencies, whether social will soon influence TV and OOH, and what competitive pitches look like now brands have no choice but ...
Ep. 201 - SOCIAL IN SIX [060]
October 03, 2022 03:00 - 6 minutes - 10.4 MBThis week on Social in Six, we’re talking TikTok’s solution to business accounts and trending audios, YouTube’s answer to the demand for 9:16 ads, and Twitter’s continued push to get more people using Communities. We also cover Instagram’s badge for popular businesses, Meta’s new Collaborative Ads, and possible branded AR effects on Instagram Reels. Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
200th Episode Special: Eve and Calum’s Mind-Blown Moments
September 26, 2022 03:00 - 1 hour - 82.6 MBWe’re celebrating 200 episodes of the Social Minds podcast! In this very special episode, Eve and Calum look back on 10 top moments where our guests shocked us, shook us, inspired us or changed our outlook on the industry. And this time they’re getting a word in. Hear from guests from the IPA, Weetabix, Pinterest, Meta, TikTok, and more as we talk about our hot topics and how recent updates have since seen predictions come true or plans put into action. Got a question or a suggestion for t...